Culture and Public Relations -

Culture and Public Relations

Buch | Softcover
290 Seiten
2012
Routledge (Verlag)
978-0-415-88727-4 (ISBN)
67,30 inkl. MwSt
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge. Dejan Verčič, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

Part I: Culture as an environment for public relations

Part II: Public Relations as culture

Part III: The impact of public relations on culture

Contributor list:

Mathew Allen, María Antonieta Rebeil Corella, Guenter Bentele, Ales Debeljak, David M. Dozier, Mohan Jyoti Dutta, Lee Edwards, Kingsley Eyita, Jarrod Haar, Robert Heath, Marco Herrera , Christine Huang, Nnadozie Izidor, Julia Jahansoozi, Jacquie, L´Etang, Shirley Leitch, Judy Motion, Stefan Porter, Holger Sievert, Jens Seiffert, Bey-Ling Sha, Krishnamurthy Sriramesh, Dejan Vercic, Jon White, Philip Young

Reihe/Serie Routledge Communication Series
Zusatzinfo 5 Tables, black and white
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 408 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-415-88727-5 / 0415887275
ISBN-13 978-0-415-88727-4 / 9780415887274
Zustand Neuware
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