Routledge Library Editions: Advertising

Various (Herausgeber)

Media-Kombination

2840 Seiten

2013
Routledge
978-0-415-63749-7 (ISBN)

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Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Multivolume collection by leading authors in the field.

Advertising and Psychology Leslie Gill Advertising at the Crossroads Max A. Geller Advertising Explained Dennis Caton Advertising Today and Tomorrow W.A. Evans Advertising, A New Approach Walter Taplin Advertising, the Uneasy Persuasion Michael Schudson Commercial Advertising Thomas Russell Outdoor Advertising Richard Nelson and A. E. Sykes Planning Advertisements Gilbert Russell The Business of Advertising Clarence Moran The Economic Implications of Advertising Otto John Firestone The Economics of Advertising Frederic Taylor

Erscheint lt. Verlag	21.3.2013
Reihe/Serie	Routledge Library Editions: Advertising
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	5410 g
Themenwelt	Schulbuch / Wörterbuch ► Erwachsenenbildung
ISBN-10	0-415-63749-X / 041563749X
ISBN-13	978-0-415-63749-7 / 9780415637497
Zustand	Neuware