Ted Mack and America's First Black-Owned Brewery
The Rise and Fall of Peoples Beer
Seiten
2023
McFarland & Co Inc (Verlag)
978-1-4766-9167-1 (ISBN)
McFarland & Co Inc (Verlag)
978-1-4766-9167-1 (ISBN)
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Tells the story of Ted Mack’s purchase of Peoples Brewing Company in Oshkosh, Wisconsin. Mack’s ownership of Peoples Brewing is an inspirational story of Black entrepreneurship, innovation and pride at a time when America was at an important racial justice crossroads.
Born a sharecropper in rural Alabama in 1930, Theodore A. (Ted) Mack, Sr., fought in the Korean War and then played football at Ohio State while earning a college degree. Brewing and selling beer, he believed, would be just another peak to attain. After all, it couldn't be more challenging than his experience in organizing buses to the March on Washington or picketing segregated schools in Milwaukee.
This is the story of Mack's purchase of Peoples Brewing Company in Oshkosh, Wisconsin. Though he had carefully planned for the historic acquisition, he underestimated the subtle bigotry of Middle America, the corruption of the beer industry, and the failures of the federal government that plagued his ownership. Mack's ownership of Peoples Brewing is an inspirational story of Black entrepreneurship, innovation and pride at a time when America was at an important racial justice crossroads.
Born a sharecropper in rural Alabama in 1930, Theodore A. (Ted) Mack, Sr., fought in the Korean War and then played football at Ohio State while earning a college degree. Brewing and selling beer, he believed, would be just another peak to attain. After all, it couldn't be more challenging than his experience in organizing buses to the March on Washington or picketing segregated schools in Milwaukee.
This is the story of Mack's purchase of Peoples Brewing Company in Oshkosh, Wisconsin. Though he had carefully planned for the historic acquisition, he underestimated the subtle bigotry of Middle America, the corruption of the beer industry, and the failures of the federal government that plagued his ownership. Mack's ownership of Peoples Brewing is an inspirational story of Black entrepreneurship, innovation and pride at a time when America was at an important racial justice crossroads.
Clint Lanier is an assistant professor of English at New Mexico State University in Las Cruces, New Mexico. His writing about travel, history, food and drink has appeared in the Huffington Post, Eater, and Fodors.
Table of Contents
Preface
Introduction
1—From the Red Dirt of Alabama
2—A Beer Born of Resentment
3—Introducing Mr. Mack
4—United Black Enterprises and the Famous Beer from Milwaukee
5—Buying Peoples Beer
6—Race in Oshkosh
7—Overcoming
8—Growing Pains
9—Black Beer
10—The Hidden Truth About Big Beer
11—Government Contracts
12—Grasping at Straws
13—Last Ditch Efforts
14—Ted Mack’s Legacy
Chapter Notes
Works Cited
Index
Erscheinungsdatum | 10.07.2023 |
---|---|
Zusatzinfo | 15 photos, notes, bibliography, index |
Verlagsort | Jefferson, NC |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 272 g |
Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte | |
Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte | |
Technik | |
ISBN-10 | 1-4766-9167-3 / 1476691673 |
ISBN-13 | 978-1-4766-9167-1 / 9781476691671 |
Zustand | Neuware |
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