Analysis of strategic success factors in the internationalization process of professional German football clubs
GRIN Verlag
978-3-668-15413-1 (ISBN)
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List of AbbreviationsList of FiguresList of Tables1 Introduction1.1 Problem Statement1.2 Aim of the Work1.3 Research Method1.4 Structure2 Fundamentals of Internationalization Strategies2.1 History and Definitions of Strategy2.2 Phases of the Strategic Process2.3 Types of Strategies2.3.1 Corporate Strategy2.3.2 Business Strategy2.3.3 Intended and Emergent Strategies2.3.4 Alternative Views of Strategy2.4 Basics of Internationalization2.4.1 Definition and Characteristics2.4.2 Motives and Drivers for Internationalization2.4.3 Benefits of Internationalization2.4.4 Stages of Internationalization2.5 Process of Market Entry2.5.1 Target Markets and Emerging Markets2.5.2 Timing of Entry2.5.3 Market Entry Strategies2.5.4 Export2.5.5 Licensing2.5.6 Strategic Alliance2.5.7 Subsidiaries3 Internal and External Factors for Internationalization Strategies3.1 Strategic Analysis and Tools3.1.1 SWOT-Analysis3.1.2 PEST-Analysis3.1.3 Porters Five Forces Framework3.1.4 Market Research3.2 International Economic and Country Analysis3.3 Organizational Structures3.4 Role of Culture3.5 Political Environment and Country Risk3.6 Consumer Behaviour4 Characteristics of the professional German Football Market4.1 The Business of Football4.2 Structure of the Professional German Football Market4.2.1 The History of Professional German Football4.2.2 Facts and Figures of the Bundesliga4.2.3 Legal Structure of the Bundesliga4.3 Economic Characteristics of professional German Football Companies4.3.1 Change of Legal Structures4.3.2 Aims of Football Companies4.3.3 Internal and External Financing5 Case Studies of Internationalization Strategies5.1 Selection and Fact Sheets of the Analysed Football Clubs5.2 Position in the Internationalization Process5.3 Organisational Structure5.4 Motives of Internationalization5.5 Market Conditions5.6 Target Markets5.7 Mode of Entry and Timing5.8 Strategic Partners5.9 Collaboration between Clubs and DFL5.9.1 Role of the DFL5.9.2 International Subsidies5.9.3 International Media Markets and Trends5.10 Strategic Success Factors and Risks6 Critical Analysis and Recommendation7 Conclusion8 Appendix8.1 Appendix 1: Interview - Alexander Jobst8.2 Appendix 2: Interview - Thomas Röttgermann8.3 Appendix 3: Interview - Benedikt Scholz8.4 Appendix 4: Interview - Christian SeifertBibliography
Erscheinungsdatum | 14.08.2019 |
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Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 290 g |
Themenwelt | Sachbuch/Ratgeber ► Sport ► Allgemeines / Lexika |
Schlagworte | Football • Internationalization • International Management • Marketing • Nachschlagewerke • Sport • Sport, allgemein • Strategy |
ISBN-10 | 3-668-15413-9 / 3668154139 |
ISBN-13 | 978-3-668-15413-1 / 9783668154131 |
Zustand | Neuware |
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