Marketing Long-Term and Senior Care Services

William Winston

Contents
Preface



Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
Marketing Long Term and Senior Care Services
Marketing Services for Seniors
Increasing Competition Will Expand the Healthcare Marketer’s Role
The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
Challenges in Marketing Mental Health Senior Services
Skilled Nursing Facility Marketing: A Better Piece of Pie
Control of the Marketing Effort in Health Care Organizations
Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important