Intellectual Property

Gordon V. Smith is chairman of AUS, Inc. and president of AUS Consultants. He has advised clients in valuation matters for over 40 years. His assignments have included appraisals of nearly every type of tangible and intangible property as well as consultations relative to royalty rates, economic life, and litigation damages for intellectual property. Clients have been many of the Fortune 500 and major international law firms, as well as research and educational institutions, regulatory bodies, and the U.S. government. Mr. Smith, a graduate of Harvard University, has lectured on valuation subjects throughout the Americas, in Europe, and extensively in Asia. He has taught university–level courses at Singapore Management University and conducted seminars for the IP Academy (Singapore), the Chinese government, the U.S. Treasury Department, numerous private organizations and corporations, and has lectured in various countries for the World Intellectual Property Organization. He is a member of the Advisory Committee on Intellectual Property and Board of Trustees of Pierce Law, whose intellectual property curriculum is nationally recognized. He is also an adjunct professor there and a regular guest lecturer. An active member of the International Trademark Association, Mr. Smith is also a member of the Licensing Executives Society, His Writings include many professional papers and articles that have appeared in publications here and abroad. He has authored for books, published by John Wiley & Sons, Inc., titled: Corporate Valuation: A Business and Professional Guide;Trademark Valuation; Valuation of Intellectual Property. and Intangible Assets (Coauthor); Intellectual Property: Licensing and Joint Venture Profit Strategies (Coauthor), and has contributed to several other Wiley intellectual property and tax reference books. Russell L. Parr, CFA, ASA, is president of IPRA, Inc.–Intellectual Property Research Associates (www.ipresearch.com). He is an expert in determining the value of intellectual property. Mr. Parr′s books about intellectual property value and management are published in Japanese, Korean, Italian, and English. He is dedicated to the development of comprehensive Methods for accurately defining the value of intellectual property. Highlight assignments conducted by Mr. Parr have included the valuation of the Dr. Seuss copyrights and the patent portfolio of AT&T. Mr. Parr also has conducted valuations and royalty rate studies for communications technology, pharmaceuticals, semiconductor process and product technology, automotive battery technology, lasers, agricultural formulations, biotechnology, computer software, drug delivery systems, medical products technology, incinerator feed systems, camera technology, flowers, consumer and corporate trademarks, motivational book copyrights, and cosmetics. His opinions are used to accomplish licensing transactions, acquisitions, transfer pricing, litigation support, collateral–based financing, and joint ventures. Mr. Parr has written 24 articles that have been published in various professional journals. he has spoken at over 30 conferences regarding the value of technology, including those sponsored by the World Intellectual Property Organization in Singapore and Lima, Peru. He also has testified about the value of companies and intellectual property over 40 times at deposition, trial, or for arbitration. Mr. Parr has a master′s in business administration from Rutgers University (1981); a bachelor of science in electrical engineering, from Rutgers University (1976); coursework toward Ph.D. in the International Business Management Program at Rutgers University. His Professional designations include Chartered Financial Analyst (CFA) from the Association for Investment Management and Research and Accredited Senior Appraiser (ASA) of the American Society of Appraisers. Among Mr. Parr′s writings are five books published by John Wiley & Sons and three books published by IPRA, Inc. His Wiley books include: Valuation of Intellectual Property & Intangible Assets, third edition: Intellectual Property: Joint venture and Profit Strategies, second edition: Intellectual Property Infringement Damages: A Litigation Support Handbook, second edition: Investing in Intangible Assets; and Corporate Strategies for Maximizing Value. His book published by IPRA, Inc. Include: Royalty Rates for Pharmaceuticals and Biotechnology, fifth edition; Royalty rates for Technology, third edition; and Royalty rates for trade–marks and Copyrights, Second edition.

Preface.
PART I: VALUATION.
1. Intellectual Property and Intangible Assets in the World Today.
2. Defining Intangible Assets and Intellectural Property.
3. Defining Intangible Assets and Intellectural Property Tradmarks.
4. Intangible Assets and the Business Enterprise.
5. Accounting Issues.
6. Tax Issues.
7. Valuation Principles and Techniques.
8. Cost Approach.
9. Market Approach.
10. Income Approach: Quantifying the Economic Benefit.
11. Income Approach: Timing and Pattern of Receiving the Economic Benefit.
12. Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together.
13. When Theory Meets Practice.
14. Special Valuation Situations.
15. Early–Stage Technology Valuation.
16. International issues.
PART II: LICENSING.
17. Emergence of Intellectual Property Exploitation Strategies.
18. Introduction to Exploitation Strategies.
19. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights.
20. Economic Contributions of Intellectual Property.
21. Global Exploitation Potential.
22. Risks of Exploitation.
23. Use of the 25% Rule in Valuing Intellectual Property.
24. Licensing Economics and Royalty Rates.
25. Determining a Royalty Rate An Example.
26. Dealing with Early–Stage Intellectual Property.
27. Tradmark Licensing.
28. Licensing Negotiations and Agreements.
29. Licensing Internet Assets.
30. Another View of Licensing Strategies.
31. Joint Venture.
32. Unversity Technology Transfer.
33. Organizing for the Future.
34. Monitoring License Agreements.
PART III: INFRINGEMENT DAMAGES.
35. Lost–Profit Calculations.
36. Royalty Rates and the Georgia–Pacific Factors.
37. The Analytical Approach.
38. Discounted Cash Flow Analysis.
39. Market–Derived Royalty Rates.
40. Monetary Relief in Trademark Litigation.
41. Estimating Damages for Infringement of Agricultural Biotechnology–Derived Products.
42. A Review of Court–Awarded Royalty Rates in Patent Infringement Cases (1990–2001).
43. Trademark Damage Trends in the Federal Circuit (1982–2001).
44. Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses.
45. Trade Secret Damages.
PART IV: APPENDICES.
Appendix A: Investment Rate of Return.
Appendix B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property.
Appendix C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation.
Appendix D: Financial and Business Information Sources.
Appendix E: Sample Royalty Rates Information.
Appendix F: Overview of New Product Diffusion Sales Forecasting Models.
Index.