Intellectual Property (eBook)

Preface.

PART I: VALUATION.

1. Intellectual Property and Intangible Assets in the WorldToday.

2. Defining Intangible Assets and Intellectural Property.

3. Defining Intangible Assets and IntellecturalProperty--Tradmarks.

4. Intangible Assets and the Business Enterprise.

5. Accounting Issues.

6. Tax Issues.

7. Valuation Principles and Techniques.

8. Cost Approach.

9. Market Approach.

10. Income Approach: Quantifying the Economic Benefit.

11. Income Approach: Timing and Pattern of Receiving theEconomic Benefit.

12. Income Approach: Evaluating the Risk of REceiving theEconomic Benefit and Putting It All Together.

13. When Theory Meets Practice.

14. Special Valuation Situations.

15. Early-Stage Technology Valuation.

16. International issues.

PART II: LICENSING.

17. Emergence of Intellectual Property ExploitationStrategies.

18. Introduction to Exploitation Strategies.

19. Introduction to the History and Economics of Legal Limits onLicensing Intellectual Property Rights.

20. Economic Contributions of Intellectual Property.

21. Global Exploitation Potential.

22. Risks of Exploitation.

23. Use of the 25% Rule in Valuing Intellectual Property.

24. Licensing Economics and Royalty Rates.

25. Determining a Royalty Rate--An Example.

26. Dealing with Early-Stage Intellectual Property.

27. Tradmark Licensing.

28. Licensing Negotiations and Agreements.

29. Licensing Internet Assets.

30. Another View of Licensing Strategies.

31. Joint Venture.

32. Unversity Technology Transfer.

33. Organizing for the Future.

34. Monitoring License Agreements.

PART III: INFRINGEMENT DAMAGES.

35. Lost-Profit Calculations.

36. Royalty Rates and the Georgia-Pacific Factors.

37. The Analytical Approach.

38. Discounted Cash Flow Analysis.

39. Market-Derived Royalty Rates.

40. Monetary Relief in Trademark Litigation.

41. Estimating Damages for Infringement of AgriculturalBiotechnology-Derived Products.

42. A Review of Court-Awarded Royalty Rates in PatentInfringement Cases (1990-2001).

43. Trademark Damage Trends in the Federal Circuit(1982-2001).

44. Recent Decision: Copyright Infringement Damages Can Be Basedon Value of Licenses.

45. Trade Secret Damages.

PART IV: APPENDICES.

Appendix A: Investment Rate of Return.

Appendix B: Theoretical Foundations for the Determination of aFair Rate of REtuen on Intellectual Property.

Appendix C: The Use and Abuse of Iowa Curves When QuantifyingAppraisal Depreciation.

Appendix D: Financial and Business Information Sources.

Appendix E: Sample Royalty Rates Information.

Appendix F: Overview of New Product Diffusion Sales ForecastingModels.

Index.