Agribusiness Fundamentals and Applications, Soft Cover

Kristina G. Ricketts was born and raised in Lincoln, Nebraska. Upon graduating from high school, she pursued and graduated with a degree in Agricultural Leadership, Education and Communication from the University of Nebraska- Lincoln. Continuing in the academic line, she moved to Gainesville, Florida and received a Master�s degree in 2003, and a Ph.D. in 2005- both from the University of Florida, within the field of agricultural leadership, collaborative leadership and youth leadership development. She is presently an Assistant Professor within the Department of Agricultural Extension Education at the University of Kentucky. Cliff Ricketts holds a Bachelor of Science in Agricultural Education and a Masters of Education (Administration and Supervision) from the University of Tennessee. He received his PhD in Agricultural and Teacher Education from Ohio State University. The winner of several prestigious awards (including AGR Agricultural Teacher of the Year and FFA Blue & Gold Award), Dr. Ricketts has taught a wide variety of Agricultural Education and Teaching Methods courses over his fifteen-year career. He is currently a Professor of Agricultural Education in the Department of Agribusiness and Agriscience at Middle Tennessee State University in Murfreesboro, Tennessee.

Unit I: Introduction to Agribusiness
Chapter 1: Agriculture and Agribusiness
Chapter 2: Agricultural Economics and the American Economy
Chapter 3: The Size and Importance of Agribusiness
Chapter 4: Emerging Agribusiness Technologies
Unit II: Starting and Running an Agribusiness
Chapter 5: Planning and Organizing an Agribusiness
Chapter 6: Types of Agribusiness
Chapter 7: Personal Financial Management
Chapter 8: Agribusiness Record Keeping and Accounting
Chapter 9: Human Resource Management
Chapter 10: Farm Management

Unit III: The Agribusiness Input Sector
Chapter 11: The Agribusiness Input Sector
Chapter 12: Agricultural Policy
Chapter 13: Agribusiness Input Services: Credit
Unit IV: The Agribusiness Output (Marketing) Sector
Chapter 14: Basic Principles of Agrimarketing
Chapter 15: Commodity (Futures) Marketing
Chapter 16: International Agriculture Marketing
Chapter 17: Agrimarketing Channels
Unit V: Agricultural Economics
Chapter 18: Production Economics
Chapter 19: Economic Activity and Analysis
Appendix
Glossary
Index