Process-based Strategic Planning (eBook)

Preface for the fifth edition 5
Preface for the fourth edition 5
Preface for the third edition 5
Preface for the second edition 6
Preface 6
Brief contents 8
Contents 10
List of figures 17
List of insets 23
Introduction 25
Part I Idea of strategic planning 29
1 Strategies, strategic planning and success potentials 30
2 Development of strategic planning 36
3 Assessment of strategies 43
Part II Process of strategic planning and resulting documents 50
4 Strategic documents as the result of strategic planning 51
5 Process of strategic planning 64
6 Strategic analysis and planning toolbox 84
Part III Project planning, analysis and mission statement revision 91
7 Strategy project planning 93
8 Strategic analysis 104
9 Revision or production of the mission statement 128
Part IV Developing the corporate strategy 135
10 Defining the strategic businesses 138
11 Assessing relevant industries with the help of competitive intensity models 155
12 Setting up and assessing the portfolio of businesses 175
13 Corporate strategy development process 203
Part V Developing the business strategies 227
14 Generic business strategies 230
15 Specifying business strategies at the level of the offer 256
16 Specifying business strategies at the level of resources 275
17 Business strategy development process 290
Part VI Implementing, assessing and approving the strategies 310
18 Defining the implementation 312
19 Final assessment of strategies and implementation 326
20 Formulating and approving the strategic documents 343
Final remarks 349
Glossary 350
Index 359
Bibliography 364