Becoming a Personal Trainer For Dummies (eBook)

Shannon Austin holds a Master of Science degree in Exercise Science & Health Promotion, with a concentration in Wellness Coaching. She was a personal trainer from 1999 to 2002 and went on to become the founder, owner, and personal trainer at Mota Fitness in Lake Oswego, Oregon.

Introduction 1

Part 1: Shaping Up to Be a Personal Trainer 7

Chapter 1: Introducing the World of Personal Training 9

Chapter 2: Getting Certified 23

Chapter 3: Building Your Skills 37

Chapter 4: Planning Your Start 47

Part 2: Becoming a Successful Personal Trainer 65

Chapter 5: Creating Your Business Plan 67

Chapter 6: Setting Up Shop 79

Chapter 7: Developing Sound Business Practices 97

Chapter 8: Flexing Your Marketing Muscles 117

Chapter 9: Retaining Your Clientele 133

Part 3: Putting the Personal into Personal Training 153

Chapter 10: Getting to Know You: Performing Initial Consultations 155

Chapter 11: The First Session: Performing the Fitness Assessment 171

Chapter 12: Before We Meet Again: Planning the Program 189

Chapter 13: Taking Your Client through the First Workout 205

Chapter 14: Choosing Exercises and Teaching Your Beginning Client 217

Chapter 15: Taking Your Client to the Next Level 225

Part 4: Growing Your Personal Training Business 237

Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239

Chapter 17: Hiring Additional Staff 251

Chapter 18: Establishing Your Business Culture 269

Part 5: The Part of Tens 283

Chapter 19: Ten Great Ways to Expand Your Services 285

Chapter 20: Ten Helpful Tools 291

Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297

Index 305