The Business of Dermatology
You are a board-certified dermatologist and give the best care to your patients, but do you know how best to manage your practice and to optimize every facet of the business of the practice? Welcome to the Business of Dermatology, the ultimate guide by physicians for physicians and colleagues with honest, real-world tips for those in the practice of dermatology.
For all the work you do in medical school and residency, the business side of dermatology is often the most daunting aspect of practice and the most overlooked. But, with the right guidance it doesn't have to be. And who better to give this advice than those who have made their own mistakes trying to get practices off the ground and to maintain them?
With its great wealth of information relevant to the business side of the dermatology practice, this book is the source that fills the gap between the training phase and the acquisition of professional confidence. Whether you are in solo practice just starting out or in a group as an employed physician, this book has something for everyone. Even as seasoned practitioners most of us have never had the opportunity to take a peek behind the operations side of practices across the country – until now.
Key Features:
- Written by top dermatologists and colleagues from the perspective of if we knew then what we know now…
- Written in a format and style conducive to easy reading and filled with practical tips to implement immediately
- No practice-relevant topics overlooked: From management of financials, human resources, and equipment; services and procedures offered; essential medical and surgical supplies, and much more
- Top ten lists in each chapter highlighting the key take home points
»The Business of Dermatology« is an indispensable, one-stop information source for all dermatologists in training and practice who are in need of guidance in organizing and managing their practice.
This book includes complimentary access to a digital copy on https://medone.thieme.com.
Section I Bricks and Mortar
1 To Rent or to Buy: That is the Question
2 Location
3 How Much Space Do I Need?
4 Creating a Business Plan
5 Room Layout
6 Office Flow
7 Creating a Practice Ambiance
8 Photography and Space Requirements for Everyday and Clinical Trials
9 Corporate Structure: Limited Liability and Taxation
10 Academic versus Private Practice
11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice
12 Choosing and Implementing an Electronic Medical Record System
13 Private Equity and Venture Capital-Backed Practice Models
Section II Human Resources
14 Essential Components of an Employee Manual
15 Vision and Mission Statement
16 Employees versus Independent Contractors
17 Salaried versus Hourly Wage: Which is Better and for What Positions?
18 The Practice Administrator
19 A Primer on Employment Law for Dermatology Practices
20 Essential Policies
21 Questions to Ask When Bringing on a Physician
22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study
Section III Patient Relations
23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures
24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System
25 Is There a Better Way to Answer Calls?
26 Critical Components of Consents and Documentation
27 Patient Portals and Communication in the Age of EMR
28 Teledermatology Ground Rules
29 Risk Management
Section IV The Daily Grind
30 The Ideal Schedule
31 Delegating: Physician Extenders and Integration into a Practice
32 Managing Expectations of Staff
33 Pricing Cosmetic Procedures
34 Integrating Cosmeceuticals into Daily Practice
35 Building a Budget/Calculating Overhead
36 Evaluating Pharmacies and Patient Coupons
37 Deciding What Services to Provide
38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device
39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything
Section V The Nitty-Gritty
40 Essential Instruments
41 Essential Stock to Start a Practice
42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs
43 What Devices Does Your Practice Need?
44 Loyalty and VIP Programs
Section VI Your Image
45 The Most Important Components of a Successful Website
46 Social Media
47 Creating and Nurturing a Brand/Logo
48 Managing Your Online Reputation
49 Tips for the Media
50 Marketing and Advertising Your Dermatology Practice
Section VII Miscellaneous
51 Growing Your Practice
52 Mohs: Outsource or Keep In-House
53 The Ground Rules of Teaching in a Private Practice
54 Staying Active Nationally in the Years after Residency
55 Getting Involved in Advocacy
| Erscheinungsdatum | 24.04.2020 |
|---|---|
| Zusatzinfo | 50 Abbildungen |
| Verlagsort | Stuttgart |
| Sprache | englisch |
| Maße | 175 x 242 mm |
| Gewicht | 890 g |
| Einbandart | kartoniert |
| Themenwelt | Medizin / Pharmazie ► Medizinische Fachgebiete ► Dermatologie |
| Schlagworte | Billing • business • Dermatology • equipment • FEES • Financial Management • Human Resources • insurance • IT • Marketing • patients • Policies • Practice Management • Procedures • Services • Staff management • Success • Supplies • Workflow |
| ISBN-10 | 3-13-242779-9 / 3132427799 |
| ISBN-13 | 978-3-13-242779-2 / 9783132427792 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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