The Health Care Consumer's Manifesto

Deborah Dove Gordon, MBA, is a seasoned health care executive, marketing expert, and thought leader. A senior fellow at Harvard Kennedy School's Center for Business and Government, she conducted extensive research on health care consumerism.

Acknowledgments
Part One: Consumer Power
Introduction: A Nation of Shoppers
Shopping our way to a better health care system
Chapter 1
An Ode to Shopping
How we buy everything
Chapter 2
This Is Not Nordstrom
How American health care fails consumers
Chapter 3
How Does That Make You Feel?
How psychotherapy functions as a free market and what we can learn from it
Chapter 4
Shopper, Know Thyself
How different types of people engage with health care differently
Part Two: The Consumer Manifesto
Chapter 5
How Much Will This Cost?
How to find—and read—the health care price tag
Chapter 6
Can You Do Any Better on the Price?
Negotiating our way to lower health care costs
Chapter 7
Who's in Charge Here?
How consumers are left alone to navigate their own health care situations
Chapter 8
Listen!
Why consumers' own voices are often overlooked and what we lose as a result
Chapter 9
Don't You Know Who I Am?
How to define health care quality for yourself
Chapter 10
Should My Boss Control My Health Care?
Untangling health insurance from employment
Chapter 11
Speak Our Language
How jargon keeps consumers out of the loop, and how to reclaim the language of health care
Chapter 12
It's No Kayak
Why choosing health insurance is so hard for humans
Chapter 13
Money-Back Guarantee
How to get what you pay for
Part Three: Getting Better
Chapter 14
Everyone Has Teeth
Why dental care and coverage are separate from everything else and why that needs to change
Chapter 15
Keep Your Government Hands off My Medicare!
What everyone else can learn from savvy seniors
Chapter 16
Attention Shoppers!
How to move the health care market with your wallet
Notes
Index