Electronic Markets (eBook)
XI, 214 Seiten
Palgrave Macmillan UK (Verlag)
978-0-230-27423-5 (ISBN)
Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USA AVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, Israel AMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, Spain AVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel IAN SIMS Lecturer at Southern Cross University, Australia SUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, Australia ROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USA Dr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USA ALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USA AVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, Israel AMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, Spain AVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel IAN SIMS Lecturer at Southern Cross University, Australia SUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, Australia ROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USA Dr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USA ALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA
Online Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering; H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace; R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen
Erscheint lt. Verlag | 21.10.2009 |
---|---|
Zusatzinfo | XI, 214 p. |
Verlagsort | London |
Sprache | englisch |
Themenwelt | Informatik ► Office Programme ► Outlook |
Studium ► 1. Studienabschnitt (Vorklinik) ► Med. Psychologie / Soziologie | |
Sozialwissenschaften ► Politik / Verwaltung | |
Sozialwissenschaften ► Soziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Wirtschaft ► Volkswirtschaftslehre | |
Schlagworte | E-Commerce • Electronic Market • E-Marketplace • Internet • Recommender System • Recommender Systems • Retailing • Service • Strategy • Trust |
ISBN-10 | 0-230-27423-4 / 0230274234 |
ISBN-13 | 978-0-230-27423-5 / 9780230274235 |
Haben Sie eine Frage zum Produkt? |
![PDF](/img/icon_pdf_big.jpg)
Größe: 1,3 MB
DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasserzeichen und ist damit für Sie personalisiert. Bei einer missbräuchlichen Weitergabe des eBooks an Dritte ist eine Rückverfolgung an die Quelle möglich.
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich