Making a Difference Through Marketing
Springer Verlag, Singapore
978-981-10-0462-9 (ISBN)
Carolin Plewa is Associate Head Research (Marketing and Management) at The University of Adelaide Business School. She has published extensively on university–business collaboration, sponsorship and corporate social responsibility as well as services marketing. Jodie Conduit is a Senior Lecturer at The University of Adelaide Business School, where her research interests focus on interactions between business and customers, customer engagement, marketing strategy, customer insight and services marketing. She has extensive experience as a research consultant with service organisations.
The Question of Sponsorship Effectiveness.- Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorship.- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations.- Connected Stadium: A Pillar for Football Clubs’ Marketing Development?.- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens.- Beyond the Obvious: Facets of Diversity in Marketing Student Groups.- Student Engagement: A Multiple Layer Phenomenon.- Marketing - Making a Difference for Entrepreneurial Universities.- Improving Innovation Process Performance and Service Quality in Innovation Networks.- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches.- Contemporary Young Consumers and Food Consumption – Implications for Social Marketing and Research
Erscheinungsdatum | 08.10.2016 |
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Zusatzinfo | 19 Illustrations, color; XIV, 282 p. 19 illus. in color. |
Verlagsort | Singapore |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | anti-obesity marketing • anti-smoking marketing • benefits of sponsorship • Brand Equity • brand reputation • Business Ethics • Consumer behaviour • Corporate Social Responsibility • Country of Origin • Customer Engagement • customer insight • Health Marketing • Learning Innovation • Marketing Education • marketing innovation • Marketing strategy • not for profit • Pascale Quester • sports sponsorship • university–business collaboration |
ISBN-10 | 981-10-0462-5 / 9811004625 |
ISBN-13 | 978-981-10-0462-9 / 9789811004629 |
Zustand | Neuware |
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