Promoting Health

Acknowledgements Note on terminology A reflection Introduction to the fifth edition PART 1 Thinking about health and health promotion 1 What is health? What does being healthy mean to you? Lay and professional concepts of health Towards a holistic concept of health The holistic view What affects health? Improving health - historical overview Practice points Recommended reading Notes and references 2 What is health promotion? Defining health promotion From health education to multi-disciplinary public health The scope of health promotion A framework for health promotion activities Developing competence in health promotion National standards in health promotion and public health Practice points Recommended reading Notes and references 3 Aims and values in health promotion Clarifying health promotion aims Analysing your aims and values: five approaches Some more ethical dilemmas Making ethical decisions Towards a code of practice Practice points Recommended reading Notes and references 4 Who promotes health? The developing public health system in the United Kingdom Agents and agencies of health promotion International organizations The government Other national and local organizations The National Health Service (NHS) Health services outside the NHS Local authorities Other local organizations and groups The informal network Improving your health promotion role Practice points Recommended reading Notes and references PART 2 Planning and managing for effective practice 5 The basic planning and evaluation process Stage 1 Identify needs and priorities Stage 2 Set aims and objectives Stage 3 Decide the best way of achieving the aims Stage 4 Identify resources Stage 5 Plan evaluation methods Stage 6 Set an action plan Stage 7 Action! Practice points Recommended reading Notes and references 6 Identifying health promotion needs and priorities Concepts of need Need, demand and supply Identifying health promotion needs Finding and using information Assessing health promotion needs Setting health promotion priorities Practice points Recommended reading Notes and references 7 Skills of effective planning and research Linking your work into broader health promotion plans and strategies National public health strategies Local health strategies and initiatives Evidence-based health promotion Using published research Doing your own small scale research Value for money Audit Health impact assessment Practice points Recommended reading Notes and references 8 Skills in personal effectiveness Management skills in health promotion Managing information Writing reports Using time effectively Managing project work Managing change Working for quality Practice points Recommended reading Notes and references 9 Working effectively with older people Communicating with colleagues Coordination and teamwork Participating in meetings Effective committee work Working in partnership with other organisations Practice points Recommended reading Notes and references Part 3 Developing competence in health promotion 10 Fundamentals of communication Exploring relationships with clients Self-esteem, self-confidence and communication Listening Helping people to talk Asking questions and getting feedback Communication barriers Overcoming language barriers Non-verbal communication Written communication Practice points Recommended reading Notes and references 11 Using communication tools Health promotion resources: criteria for choice The range of health education resources: uses, advantages and limitations Producing resources Presenting statistical information Using mass media in health promotion Using information communication technology for health promotion Practice points Recommended reading Notes and references 12 Helping people to learn Principles of adult learning What makes a good teacher? Some principles of helping people to learn Guidelines for giving talks Improving patient education Teaching patient skills Practice points Recommended reading Notes and references 13 Working with groups Kinds of groups Potential benefits of group work When to use group work Group leadership Group behaviour Setting up a group Getting groups going Discussion skills Dealing with difficulties Practice points Recommended reading Notes and references 14 Helping people towards healthier living Models of behaviour change Working with a client's motivation Working for client self-empowerment Strategies for increasing self-awareness, clarifying values and changing attitudes Strategies for decision-making Strategies for changing behaviour Using strategies effectively Practice points Recommended reading Notes and references 15 Working with communities Community-based work in health promotion Principles of community-based work Community participation Community development Community health projects Developing competence in community work Practice points Recommended reading Notes and references 16 Changing policy and practice Making and influencing local and national health policy Implementing national health policies at local level Challenging health-damaging policy Developing and implementing policies Campaigning Practice points Recommended reading Notes and references Jargon explained Index