What is Graphic Design?

Explores the issues that shape design such as: economics, ethics, technology, and developments in other arts. This work looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany onwards. It also looks at typography, and how the process of reproduction underpins each aspect of design.

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This is the paperback version of the first title in our exciting and highly visual approach to the conventional graphic design handbook, defining graphic design in its broadest terms.The book deals with the vital issue of revisiting a contemporary definition of graphic design, and defines the breadth and scope of activity and the potential opportunities posed to a variety of readers.This title really addresses the issues regarding graphic design today and aims to become essential reading not just for students and aspiring designers, but also for professionals.