What is Graphic Design?

This title defines graphic design in its broadest terms, answering the question, "What is graphic design?" It deals with the issue of revisiting a contemporary definition of graphic design and defines the breadth and scope of activity and the potential opportunities posed to the reader.

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This is the first title in our new, exciting and highly visual approach to the conventional graphic design 'handbook', defining graphic design in its broadest terms (i.e. answering the question 'What is Graphic Design?'). The book deals with the vital issue of revisiting a contemporary definition of graphic design, and defines the breadth and scope of activity and the potential opportunities posed to the reader. The writing is sharp and accessible with a distinct magazine feel. An exciting, visual framework illustrates the speed of development and growing integrity of this field.