International Marketing in the Network Economy
A Knowledge-Based Approach
Seiten
2007
Palgrave Macmillan (Verlag)
978-0-230-51570-3 (ISBN)
Palgrave Macmillan (Verlag)
978-0-230-51570-3 (ISBN)
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
FLORIAN KOHLBACHER is a Research Fellow at the German Institute for Japanese Studies in Tokyo. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.
Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research
Erscheint lt. Verlag | 23.10.2007 |
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Zusatzinfo | 28 Illustrations, black and white; XX, 254 p. 28 illus. |
Verlagsort | Basingstoke |
Sprache | englisch |
Maße | 140 x 216 mm |
Themenwelt | Informatik ► Theorie / Studium ► Kryptologie |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-230-51570-3 / 0230515703 |
ISBN-13 | 978-0-230-51570-3 / 9780230515703 |
Zustand | Neuware |
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