E-Commerce Industry Chain (eBook)

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.

Dr. Qinghong Shuai is currently a professor in the School of Economic Information Engineering, Southwestern University of Finance and Economics. He is a member of the Ministry of Education of e-commerce speciality teaching steering committee, an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the sichuan branch of e-commerce, e-commerce association expert group deputy head of sichuan province, sichuan province software industry association, deputy director , and director of the electronic commerce and electronic government affairs branch, Chengdu government specially engaged e-commerce expert.

His research interests include e-commerce and payment and settlement, network finance and e-banking, project management and practice, etc. He has presided over and participated in more than ten projects of national Social Science project, Ministry of Education project, People's Bank of China project, China Union Pay project and China Payment and Clearing Association project. He has published more than thirty articles and more than ten monographs and textbooks. He cooperates with the Payment and Settlement Department of the People's Bank of China and the General Clearing Center of the People's Bank of China to build the China Payment System Research Center and serves as the director of the Payment Theory Research Department.

In 2012, 'Establishing the Brand of Electronic Payment Discipline and leading the Innovation of E-commerce Talent Training Mode with Distinctive Financial Characteristics in China' was declared the first prize of Excellent Teaching Achievement Award of Sichuan Province. Electronic Payment and Settlement was awarded the 2009-2012 Excellent Textbook by Dongbei University of Finance and Economics Press, etc.

Dr. Zhongjun Li is an associate professor and master supervisor at school of Economic And Information Engineering, SwUFE. His main area of study are e-commerce ,electronic payment, network marketing, and financial informatization. From 2009 to 2011, he was awarded the 'Innovation, Creativity and Entrepreneurship' Challenge for National College Students in E-commerce with outstanding contributions of two hundred outstanding instructor. 

Dr. Yun Zhang, lecturer, Department of E-commerce, School of Economic Information Engineering, Southwestern University of Finance and Economics. In 2018, he received his PhD degree in management from Southwestern University of Finance and Economics, and obtained the government-sponsored qualification of China Scholarship Council. From 2016 to 2018, he received a two-year joint training in the Business School of The University of Queensland, Australia. Zhang Yun is mainly engaged in research and teaching in the fields of e-commerce, social commerce, social network, Internet finance, network marketing and sharing economy. As the principal or research backbone, Zhang Yun presided and participated in a number of basic scientific research projects of central universities.

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This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). It extracted the supporting technology and operation process of e-commerce into general principles in the form of mathematical analysis, helping readers to build the frame of theory and practice of activity link of e-commerce. This book stands on the concepts, carries on the innovation and cases in the practice, helping readers to establish a relatively complete e-commerce system. Also the arising challenges and issues are discussed, and guide for the future e-commerce development under the new situation is presented.