Metaversed (eBook)

LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association. SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.

"Metaversed purveys not just the future of the Metaverse, but its real-world effects across industry verticals. Luis and Samantha have offered a detailed, thoroughly-researched account of the Metaverse to elucidate a tangible and cognisant analysis of the future spatial communications platform. Leaving behind the superfluous buzzwords and premature misjudgments so pervasive across news and media, the co-authors get to the foundational awareness of the Metaverse and its full potential to transform the global market -- and humanity -- as we know it."
--Demond Cureton, XR Today

"We absolutely loved Metaversed: See Beyond the Hype! The authors did an amazing job of conceptualizing the metaverse in a way that was easy to understand and accessible for readers, regardless of their background or experience with the metaverse. A must-read for anyone interested in the topic!"
--Jack Boreham, Metaverse Insider

"Metaversed is a guide to better address emerging technologies and help think through how to address the fundamental ethical issues in any kind of business."
--João Mesquita, ComputerWorld

"Martins and Wolfe have provided us with an expansive survey of possibilities that will left up to the reader to navigate and the broader XR community to build this future they imagine."
--Kent Bye, Voices of VR