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Basics Graphic Design 02: Design Research
Bloomsbury Visual Arts (Verlag)
978-1-350-16752-0 (ISBN)
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Neil Leonard is Associate Head of the Department of Design Communication at the University of the West of England, UK. Gavin Ambrose is a practicing graphic designer and teaches the Graphic Design BA at the University of Brighton, UK.
Contents
Introduction
Chapter 1: The basics of research
Why research?
Getting started
Primary, secondary and tertiary
Key terminology
Studio interview - Emily Hale
Activity - Approaching research
Chapter 2: Understanding context
Audience and social contexts
Design contexts
Theoretical underpinning
Studio interview - Andrew Hussey
Activity - Convention
Chapter 3: Planning your work
The brief
Audience
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience
Chapter 4: Conducting research
Audience research
Market research
Field-based research
Process-based research
Studio interview - Jane Trustram
Activity - Product and customer
Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification
Chapter 6: Presenting your findings
Presenting research
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics
Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics
Erscheinungsdatum | 06.02.2020 |
---|---|
Reihe/Serie | Basics Graphic Design |
Zusatzinfo | 200 colour illus |
Verlagsort | London |
Sprache | englisch |
Maße | 160 x 230 mm |
Gewicht | 458 g |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
ISBN-10 | 1-350-16752-5 / 1350167525 |
ISBN-13 | 978-1-350-16752-0 / 9781350167520 |
Zustand | Neuware |
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