The Digital Transformation of the Automotive Industry (eBook)

Dr.-Ing. Uwe Winkelhake is Vice President Automotive of IBM Germany and has more than 30 years of experience in IT of automotive industry.

Contents 5
Chapter 1: Introduction 9
1.1 Digitisation – A Hot Topic 9
1.2 IT Development – The Exponential Function Explodes 10
1.3 Transformation of the Automotive Industry 11
1.4 Structure of the Book 13
1.5 Definition of Focus and Readership 14
References 15
Chapter 2: Information Technology as Driver of Digitisation 16
2.1 Moore’s Law 16
2.2 Exponential Growth Also for Digitisation 18
2.3 Energy Requirement of IT 21
2.4 IT Security 23
2.5 Handling of Personal Data 25
2.6 Powerful Networks 26
2.7 Technology Outlook 26
2.7.1 3D Chip Architectures 27
2.7.2 Flow Batteries 28
2.7.3 Carbon Nanotubes 29
2.7.4 Neuronal Networks 29
2.7.5 Quantum Computer 30
2.8 Technological Singularity 31
Annex A1 32
References 34
Chapter 3: “Digital Lifestyle” – Future Employees and Customers 36
3.1 Always On 37
3.2 Mobile Economy 39
3.3 “Real-Time” Expectation in the Mobile Ecosystem 41
3.4 Sharing Economy 42
3.5 Start Up Mentality 44
3.6 Innovative Work Models 45
3.6.1 Digital Nomads 46
3.6.2 Crowdsourcing and Liquid Workforce 46
3.6.3 Wikinomics 48
3.7 Google – The Goal of the Digital Natives 48
References 51
Chapter 4: Technologies for Digitisation Solutions 52
4.1 IT Solutions 54
4.1.1 Cloud Services 55
4.1.2 Big Data 56
4.1.3 Mobile Applications and Apps 59
4.1.4 Collaboration Tools 62
4.1.5 Cognitive Computing and Machine Learning 63
4.2 Internet of Things 65
4.3 Industry 4.0 66
4.4 3D Printing 69
4.5 Virtual and Augmented Reality 71
4.6 Wearables 74
4.7 Blockchain 75
4.8 Robotics 76
4.9 Drones 78
4.10 Nanotechnology 79
4.11 Gamification 80
References 81
Chapter 5: Vision Digitised Automotive Industry 2030 84
5.1 Development of the Automotive Market 85
5.2 Future Customer Expectations in the Passenger Car Area 87
5.3 Digitisation Situation in the Automotive Industry 90
5.4 Vision Digitised Automotive Industry 93
5.4.1 Mobility Services Instead of Vehicle Ownership 96
5.4.2 Connected Services 97
5.4.3 Autonomous Driving 99
5.4.4 Electromobility 103
5.4.5 Centralised Embedded IT Architecture 105
5.4.6 Prototype-Free Process-Based Development 110
5.4.7 Internet Based Multichannel Distribution 112
5.4.8 Digitised Automotive Banks 116
5.4.9 Flexible Production Structures/Open Networks/Industry 4.0 117
5.4.10 Automated Business Processes 120
5.4.11 Cloud-Based IT Services 122
5.5 General Electric – An Example of Sustainable Digitisation 124
Annex A2 128
References 130
Chapter 6: Roadmap for Sustainable Digitisation 134
6.1 Digitisation Roadmap as Part of Company Planning 134
6.1.1 Assessment of Market Potential and Customer Requirements 135
6.1.2 Adaptation of the Company Strategy 139
6.1.3 Business Model and Lean Enterprise 143
6.1.4 Frame for Digitisation 146
6.2 Roadmap for Digitisation 150
6.2.1 Roadmap Connected Services and Digital Products 151
6.2.2 Roadmap Mobility Services and Autonomous Driving 158
6.2.3 Roadmap Processes and Automation 164
Finance, Personnel, Purchasing 167
Product Development 171
Manufacturing and Industrie 4.0 173
6.2.4 Roadmap Customer Experience, Sales and After-Sales 177
6.3 Overview Roadmap and KPIs 181
References 182
Chapter 7: Corporate Culture and Organisation 186
7.1 Communication and Leadership 187
7.2 Agile Project Management Methods 191
7.2.1 Design Thinking 193
7.2.2 Scrum 195
7.3 Entrepreneurship 197
7.4 Resourcing for Digitisation 198
7.4.1 E-Learning as Basis for Digital Education 199
7.4.2 New Ways of Learning 200
7.4.3 Knowledge Management 202
7.4.4 Hiring 203
7.5 Cooperation Forms 205
7.6 Open Innovation 207
7.7 Organisational Aspects of Digitisation 210
7.7.1 Chief Digital Officer (CDO) 211
7.7.2 Adaptation of the IT Organisation 213
7.7.3 New Occupational Profiles and Career Models 217
7.7.4 Change Management 218
7.8 Case Study: Transformation IBM 221
References 225
Chapter 8: Information Technology as an Enabler of Digitisation 229
8.1 IT Transformation Strategy 230
8.2 Building Blocks of an IT Strategy 231
8.3 Cost and Benefit Transparency 233
8.4 Transformation Projects 235
8.4.1 Development in the Status Quo 235
8.4.2 Microservice-Based Application Development 238
8.4.3 Data Lakes 241
8.4.4 Mobile Strategy 244
8.4.5 Infrastructure Flexibilisation Through Software Defined Environment 246
8.4.6 Computing Centre Consolidation 249
8.4.7 Business-Oriented Security Strategy 251
8.4.8 Security of the Factory IT and Embedded IT 254
8.5 Case Studies on IT Transformations 257
8.5.1 Transformation Netflix 257
8.5.2 Transformation General Motors 260
8.6 Conclusion 263
References 264
Chapter 9: Examples of Innovative Digitisation Projects 268
9.1 Framework 268
9.2 Connected Services/Digital Products 269
9.3 Mobility Services and Autonomous Driving 277
9.4 Efficient Processes and Automation 280
9.5 Customer Experience – Marketing, Sales, After-Sales 288
9.6 Corporate Culture and Change Management 293
References 298
Chapter 10: Car Mobility 2040 302
10.1 Environment 302
10.2 Electric Drive and Autonomous Driving 303
10.3 Market Shift 304
10.4 Mobility Services and Vehicle Equipment 304
10.5 Innovative Process- and Production Structures 305
10.6 Day-in-a-Life of a “Liquid Workforce” 306
10.7 Conclusion 309
References 309
Glossary 311