eBay For Dummies (eBook)

Marsha Collier has been on eBay since the site launched. She's a Top Rated Seller and an expert on using social media to enhance business. Over one million copies of Marsha's bestselling titles on eBay, social media commerce, and online customer service have sold around the world. Forbes magazine named her one of the "Must Follow Marketing Minds on Twitter".

Introduction 1

Part 1: Getting a Feel for eBay 7

CHAPTER 1: Why Being on eBay Is Crazy Fun 9

CHAPTER 2: Let's Do It! Signing Up on eBay 21

CHAPTER 3: Finding Your Way Around eBay 33

CHAPTER 4: Ground Central, Your Private, My eBay 49

Part 2: Buying Like an Expert 77

CHAPTER 5: Deal or No Deal? Buying Hacks and Searching Tips 79

CHAPTER 6: Get a Deal: Shopping eBay 101

CHAPTER 7: Winning eBay Strategies 125

CHAPTER 8: Winner! Winner! Chicken Dinner? 137

Part 3: Making Money the eBay Way 153

CHAPTER 9: Selling in Your Slippers for Fun and Profit 155

CHAPTER 10: Time to Sell: Making Your Listing Irresistible 183

CHAPTER 11: Shopping or Selling with an eBay Store 211

CHAPTER 12: Closing the Deal and Shipping It Out 217

CHAPTER 13: Troubleshooting Transactions 243

CHAPTER 14: Increasing Profits with Photography and Other Strategies 263

Part 4: Even More of eBay's Special Features 281

CHAPTER 15: Security: Protecting Yourself Online 283

CHAPTER 16: Understanding the Rules and Getting Help 301

CHAPTER 17: Marketing Sales with Social Media and the Community 321

CHAPTER 18: eBay Bucks, Charitable Buying and Selling, and Going Mobile 337

Part 5: The Parts of Tens 345

CHAPTER 19: Ten (Or So) Golden Rules to Succeed on eBay 347

CHAPTER 20: Ten (Or So) Services to Ease Your Way 355

Appendix: Finding Products to Sell and Catching Trends 369

Index 379