Evil by Design (eBook)

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we're susceptible to certain persuasive techniques. Packed
with examples from every nook and cranny of the web, it provides
easily digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:

* Pride -- use social proof to position your product in line
with your visitors' values

* Sloth -- build a path of least resistance that leads users
where you want them to go

* Gluttony -- escalate customers' commitment and use
loss aversion to keep them there

* Anger -- understand the power of metaphysical arguments
and anonymity

* Envy -- create a culture of status around your product and
feed aspirational desires

* Lust -- turn desire into commitment by using emotion to
defeat rational behavior

* Greed -- keep customers engaged by reinforcing the
behaviors you desire

Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use -- but will
you use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.