The Business of iPhone and iPad App Development

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

* Seeing the Big Picture in a Crowded App Store Marketplace * Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research * Protecting Your Intellectual Property * Your iOS App Is Your Most Powerful Marketing Tool * Social Inception: Promoting Your Apps Within Apps * Money for Nothing: When It Pays to Be Free * Monetizing Free Apps with iAd and Other In-App Advertising Opportunities * Exploring the Freemium Model with In-App Purchase * Testing and Usability: Putting Your Best Foot Forward * Get the Party Started! Creating a Prerelease Buzz * Keys to the Kingdom: The App Store Submission Process * Increasing Awareness for Your iOS App * Online Resources for App Research and Marketing