The Business of iPhone and iPad App Development (eBook)

Making and Marketing Apps that Succeed
eBook Download: PDF
2011 | 2nd ed.
480 Seiten
Apress (Verlag)
978-1-4302-3301-5 (ISBN)

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The Business of iPhone and iPad App Development - Dave Wooldridge, Michael Schneider
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The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!



As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.


The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.



Seeing the Big Picture in a Crowded App Store Marketplace

Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research

Protecting Your Intellectual Property

Your iOS App Is Your Most Powerful Marketing Tool

Social Inception: Promoting Your Apps Within Apps

Money for Nothing: When It Pays to Be Free

Monetizing Free Apps with iAd and Other In-App Advertising Opportunities

Exploring the Freemium Model with In-App Purchase

Testing and Usability: Putting Your Best Foot Forward

Get the Party Started! Creating a Prerelease Buzz

Keys to the Kingdom: The App Store Submission Process

Increasing Awareness for Your iOS App

Online Resources for App Research and Marketing



Erscheint lt. Verlag 18.8.2011
Zusatzinfo 480 p.
Verlagsort Berkeley
Sprache englisch
Themenwelt Mathematik / Informatik Informatik Betriebssysteme / Server
Informatik Programmiersprachen / -werkzeuge Mac / Cocoa Programmierung
Informatik Software Entwicklung Mobile- / App-Entwicklung
Informatik Weitere Themen Smartphones / Tablets
ISBN-10 1-4302-3301-X / 143023301X
ISBN-13 978-1-4302-3301-5 / 9781430233015
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