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Psychology of Game Design

Oscar Clark, Berni Good (Autoren)

Buch | Softcover

304 Seiten

2026
CRC Press (Verlag)
978-1-138-62792-5 (ISBN)

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This book looks at the way that game designers and academics look at the game design based on a combination of design instinct and current scientific evidence, written as a dialog between commerical design interests and player behaviour study. The authors explore key design issues from a practical and evidence-based model, allowing designers to get the best results from their work. Historical references and personal experience, punctuated with the evidence which supports or disputes the premise are included. Further, this book will investigate the moral and ethical issues raised by using an evidence-based approach to game development, providing a step-by-step guide to help designers succeed.

Key Features

This book takes the psychology of players seriously and shows how to create more immersive, engaging gaming experiences.
An insightful guide to the science behind joyful design through understanding players, challenging us all to make better games.
Don’t start your next game without understanding your player’s psychological needs, motivation, habits and engagement.
The authors leverage a lot of recently published peer-reviewed papers as well as some original research by Berni Good and fellow colleagues, particularly to challenge the science behind motivation, immersions, engagement, psycho structural elements of play.
This book provides a practical model for designers to better leverage an evidence-based approach to game design without compromising the creative process.
Explored are the positive qualities of game in society as well as the more personal experiences such as Immersion, Presence and Engagement.

Oscar Clark is an Author, Consultant and Evangelist for Everplay from Unity Technologies. He has been a pioneer in online, mobile and console social games since 1998. He is a regular columnist on PocketGamer.Biz and is an outspoken speaker at countless games conferences. Oscar Clark is author of the Focal Press book: Games As a Service: How Free To Play Design Can Make Better Games. Berni Good is a psychologist and member of the British Psychological Society and specialises in cyberpsychology in video games. Berni is founder of Cyberpsychologist Limited, a consultancy company that works with academics and game developers. Berni is the "go-to" expert for the media around the psychology of the gamer and has been featured on BBC News, BBC global news and outher UK and international news outlets. Berni lectures at various universirties around the psychology of video games.

The Psychology of Why People Play

What Psychologists Know About Play On Development

Self Determination Theory

Social Benefits of Play

Playing For Flow

Ethics

EXERCISE1

Unlocking Our Creativity

The Inspired Creative Individual

Creating Together

The Role of Trust

Creativity For Players

Ethics

EXERCISE2

The Power of Immersion

A Suspension of Disbelief

The Value Of Escapism

Flow, Frustration and Pace

Immersion and Sensory Feedback

Ethics

EXERCISE3

Confidence Through Mastery

Constant Learning Machines

Proving To Ourselves and Other

Reinforcing Confidence

Failure Is A Mirror To Success

Ethics

EXERCISE4

Choosing Our Own Adventures

Whose Game Is This Anyway?

Designer Led Experiences

Puzzles or Games

The Importance of Autonomy

Ethics

EXERCISE5

The Magic of Habit

Games Design As Manipulation

Skinner Boxes and Operant Conditioning

Ethics and Efficacy Of Brainwashing

How Transparency & Disengagement Improves Games

Ethics

EXERCISE6

Unfinished Business

A Heroes Journey

Completion And Cliffhangers

Persistent Worlds And The Promise Of Future Glory

The Role of Constraints In Play

Ethics

EXERCISE7

A Sense Of Fair Play

The Role Of Rules In Games

Emotions and Perception Of Fairness

Paying To Win

Future Value

Ethics

EXERCISE8

Predictable Uncertainty

Why We Crave Certainty

Randomness And Complex Systems

Emergent Properties And Ambiguous Strategies

Our Own Success or Failure

Ethics

EXERCISE9

Playing Together

Limitations of Leaderboards

Social Identity And Games

A Social Journey

The Massively Single Player Game

Ethics

EXERCISE11

Rethinking Player Motivation

Behavioral Segmentation

Player Lifecycle and Engagement

Mode of Use: Do We Choose Devices Or Do They Define Us?

Psycho structural elements of play

Ethics

EXERCISE12

Why Players Stop Playing

Downloads Are Not Engagement

‘Spite’, ‘Disgust’ And Business Models

Failure To Re-engage

Churn Happens

Ethics

EXERCISE13

The Psychology Of Pay

Ethics of consumer psychology

Hot Or Cold Decision Making

Reciprocation & Resent

Unintended Consequences Of Incentives

What Makes A Whale Sing?

Ethics

EXERCISE14

Mindful Design

Putting Players First

Transparency and Disengagement

Evidence Based Design

Ethical Game Design

Ethics

EXERCISE15

Erscheint lt. Verlag	5.1.2026
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Kunst / Musik / Theater
	Informatik ► Grafik / Design ► Film- / Video-Bearbeitung
	Informatik ► Software Entwicklung ► Spieleprogrammierung
ISBN-10	1-138-62792-5 / 1138627925
ISBN-13	978-1-138-62792-5 / 9781138627925
Zustand	Neuware