Ugandan Music in the Marketing Era

David G. Pier is Assistant Professor in the Department of African, African American, and Diaspora Studies at the University of North Carolina, Chapel Hill, USA. An ethnomusicologist studying music and cultural politics in Africa and the United States, his work has been published in such leading journals as Africa.

PART I: INTRODUCTION: DANCE PROMOTION IN THE MARKETING ERA 1. The Senator Extravaganza and the Moral Imagination of Marketing PART II: INTERLUDE: WITNESSING THE EXTRAVAGANZA 2. "Discover Our Land, Our Cultures": The Musical Imagination of a Rural-Ethnic Nation 3. Women's Groups and their Politics of Musical Promotion 4. The Music of a Senator Extravaganza Performance 5. Beyond the Senator Extravaganza: Marketing Ugandan Music to International Not-for-Profits PART III: CONCLUSION: P'BITEK'S ARENA