Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.

José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,  

Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises.- 2. National Brands and Private Labels: An Old Friendship.-  3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement.- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion.- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information.- 6. Generic Drug Shortages and Undifferentiated Competition.-  7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions.- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India.- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience.- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products.- 11. Building Upon Retailers' Absorptive Capacity to Boost the Innovation Process During Times of Emergency.- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse.- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain.- 14. "Unless I See, I Do Not Buy": Display Share Impact on Private Label Online Sales.- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far.