Media Feedback

This book explores and sheds light on the phenomenon of media feedback, which influences us in many perceived and unperceived ways as we are surrounded by it every day.

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Media Feedback: Our Lives in Loops provides an overview of the concept of media feedback, which is inherent in nearly every media platform we encounter on a daily basis. Rogers argues that every like on Facebook, view on Instagram, death in a video game, and movie suggestion on Netflix is a form of feedback that guides our actions and improves our performance. Rogers continues on to claim that in the current media landscape, more often than not, we are influenced by some kind of media feedback, even when we aren’t aware of it. This book employs a series of studies on media feedback to provide a resource for readers to understand not only what media feedback is, but also how it impacts our everyday lives. Scholars of media studies, communication, psychology, and sociology will find this book particularly useful.