The Routledge Companion to Visual Organization

Emma Bell is Professor of Management and Organization Studies at Keele Management School, Keele University, UK. Her research is informed by a commitment to understanding cultures and the role of belief systems in management and organization. She also teaches and writes about methods of management research. Her research has been published in journals such as Organization and Human Relations, and she is the author of three books: A Very Short Fairly Interesting and Reasonably Cheap Book About Management Research (2013) with Richard Thorpe; Business Research Methods (2011), with Alan Bryman; and Reading Management and Organization in Film (2008). Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology, USA. Prior to this, he was Chair in Marketing at the University of Exeter, UK and has held visiting appointments at a wide range of institutions. He has published widely on branding, communication, identity and visual issues. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is editor in chief of Consumption, Markets & Culture and serves on the editorial boards of numerous journals, including, Advertising and Society Review, European Journal of Marketing, Innovative Marketing, Journal of Business Research and Marketing Theory Samantha Warren is Professor in Management at the University of Essex, UK. She is a leading writer on visual methodologies in organization studies, has co-edited three journal special issues and convened a major international management conference (Standing Conference on Organizational Symbolism) on the theme of ‘Vision’. In 2007 she co-founded inVisio: the International Network for Visual Studies in Organizations and has been the recipient of four recent research grants relating to the sensory dimensions of organization and management. Her published research spans subjects as diverse as organizational aesthetics, the iPod, workforce drug-testing, flash-mobbing as a contemporary organizational form and she is currently working on a project to explore the social role of smell in office contexts

Introduction: Mapping the Field of Visual Organization Part I: Thinking Visually About Organization 1. Between the Visible and Invisible in Organizations 2. The Visual Organization: Barthesian Perspectives 3. The Method of Juxtaposition: Unfolding the Visual Turn in Organization Studies 4. The Limits of Visualization: Occularcentrism and Organization Part II: Strategies of Visual Organization 5. Constructing the Visual Consumer 6. Cultural Production and Consumption of Images in the Marketplace 7. Portraiture and the Construction of Charismatic Leadership 8. The Signs and Semiotics of Advertising 9. Art, Artist and Aesthetics For Visual Organizational Strategy Part III: Visual Methodologies and Methods 10. Methodological Ways of Seeing and Knowing 11. Navigating the Scattered and Fragmented: Visual Rhetoric, Visual Studies and Visual Communication 12. Using Video Ethnography to Study Entrepreneurship 13. Ethnographic Videography and Filmmaking for Consumer Research 14. Drawing as a Method of Organizational Analysis 15. Visual Sociology and Work Organization: An Historical Approach Part IV: Visual Identities and Practices 16. Arts-Based Interventions and Organizational Development: It's what you don't See 17. Towards an Understanding of Corporate Web Identity 18. Visual Workplace Identities: Objects, Emotion and Resistance 19. Managing Operations and Teams Visually 20. Social Media and Organizations 21. Simulated Organizational Realities Part V: Representing Organizations Visually 22. The Organization of Vision within Professions 23. Visual Authenticity and Organizational Sustainability 26. (Seeing) Organizing in Popular Culture: Discipline and Method