The Routledge Handbook of Strategic Communication

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

Introduction Section 1: Conceptual Foundations of Strategic Communication 1. Strategic communication: Theoretical foundations and progress of the research area 2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication 3. The strategic turn in communication science 4. Strategic communication and the public sphere 5. Dewey, the public sphere and strategic communication 6. Communication in a Networked World 7. Contextual Distortion and strategic communication 8. Social Theories for Strategic Communication Section 2: Institutional and Organizational Dimensions 9. Strategic communication as institutional work 10. Cultural influences on strategic communication 11. Strategic Communication: The Role of Polyphony in Management Team 12. Strategy as communicative practice in organizations 13. Good Governance and Strategic Communication: A Communication Capital Approach 14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication 15. The role of communication executives in strategy and strategizing 16. Organizational Goals and Behavioral Objectives in Strategic Communication Section 3: Implementing Strategic Communication 17. A Theoretical Framework for Strategic Communication Messaging 18. Framing as a Strategic Persuasive Message Tactic 19. Image repair theory in the context of strategic communication 20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication 21. Relationship Cultivation Strategies in Strategic Communication 22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media Section 4: Domains of Practice 23. Institutionalization in public relations: another step in examining its place in strategic communication 24. Strategy in advertising 25. The strategic context of political communication 26. Communicating Strategically in Government 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development 8. Strategic Activism for democratization and Social Change 29. Strategic dimensions of public diplomacy 30. Strategic communication practice of international non-governmental organizations 31. Terrorism as strategic communication 32. Strategic Intent and Crisis Communication: The Emergence of a Field 33. Crisis communication and improvisation in a digital age 34. Strategizing risk communication 35. Strategic communication during change 36. Social media and strategic communication: an examination of theory and practice in communication research 37. Global strategic communication: from the lens of coordination, control, standardization, and localization