The Routledge Handbook of Strategic Communication

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

SECTION 1. CONCEPTUAL FOUNDATIONS OF STRATEGIC COMMUNICATION



Strategic communication: Theoretical foundations and progress of the research area.
(Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication.
The strategic turn in communication science.
Strategic communication and the public sphere.
Dewey, the public sphere and strategic communication.
Communication in a networked world.
Contextual distortion and strategic communication.
Social theories for strategic communication

SECTION 2. INSTITUTIONAL AND ORGANIZATIONAL DIMENSIONS



Strategic communication as institutional work
Cultural influences on strategic communication.
Strategic communication: the role of polyphony in management team meetings
Strategy as communicative practice in organizations.
Good governance and strategic communication
Adopting an entrepreneurial perspective to the study of strategic communication
The role of communication executives in strategy and strategizing.
Organizational goals and behavioral objectives in strategic communication

SECTION 3. IMPLEMENTING STRATEGIC COMMUNICATION



A theoretical framework for strategic communication messaging
Framing as a strategic persuasive message tactic
Image repair theory in the context of strategic communication
Images with messages
Relationship cultivation strategies in strategic communication
Strategic communication in participatory culture

SECTION 4. DOMAINS OF PRACTICE



Institutionalization in public relations
Strategy in advertising.
The strategic context of political communication.
Communicating strategically in government.
Strategic health communication
Strategic activism for democratization and social change.
Strategic dimensions of public diplomacy.
Strategic communication practice of international non-governmental organizations
Terrorism as strategic communication
Strategic intent and crisis communication
Crisis communication and improvisation in a digital age.
Strategizing risk communication.
Strategic communication during change.
Social media and strategic communication
Global strategic communication