The Case Writing Workbook - Gina Vega

The Case Writing Workbook

A Self-Guided Workshop

(Autor)

Buch | Softcover
266 Seiten
2013
M.E. Sharpe (Verlag)
978-0-7656-3549-5 (ISBN)
36,15 inkl. MwSt
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Readable and practical, this workbook provides technical assistance and concrete advice for researching, writing, and teaching with cases. The exercises and worksheets encourage practicing skills and serve as a handy and affordable workshop alternative for both novice and experienced case writers. Nine stand-alone modules and 79 exercise worksheets guide case authors through the entire case writing process from research through publication. Special topics such as teaching students to write cases, learning how to review for others, and collaborative writing techniques are explained and will grab the readers attention. The book is written in a to-the-point, engaging manner and avoids academic jargon, acronyms, and inside terminology. It can be used as a stand-alone volume, or in concert with any other case writing manual.

Introduction: How to Use This Workbook 1. Getting Started 2. The Research Process 3. Writing the Case 4. Building the Instructor’s Manual 5. Working with Coauthors 6. Undergraduate Case Writing: The Case Research Study Model 7. Reviewing Cases and Publishing Your Case 8. Teaching with Cases 9. Specialized Case Formats

Verlagsort Armonk
Sprache englisch
Maße 219 x 276 mm
Gewicht 664 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Soziologie
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-7656-3549-6 / 0765635496
ISBN-13 978-0-7656-3549-5 / 9780765635495
Zustand Neuware
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