Vision Aids in America

A Social History of Eyewear and Sight Correction Since 1900

Kerry Segrave (Autor)

Buch | Softcover

218 Seiten

2011
McFarland & Co Inc (Verlag)
978-0-7864-6291-9 (ISBN)

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This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.

Table of Contents

Preface

Introduction

1. The Years Prior to 1900

2. Medical Advice, Lore and Oddities

3. Children and the Needy

4. Fashion and Style

5. Marketing

6. Women

7. Image, Psychology, Experiments

8. Statistics

9. Optometry Laws

10. Price- Fixing, Scams, Retailing

11. Contact Lens

12. Sunglasses

Chapter Notes

Bibliography

Index

Zusatzinfo	25 photos, notes, bibliography, index
Verlagsort	Jefferson, NC
Sprache	englisch
Maße	152 x 229 mm
Gewicht	299 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
	Geisteswissenschaften ► Geschichte
	Sozialwissenschaften ► Soziologie
	Technik
ISBN-10	0-7864-6291-4 / 0786462914
ISBN-13	978-0-7864-6291-9 / 9780786462919
Zustand	Neuware