Persuasion and Influence For Dummies
For Dummies (Verlag)
978-0-470-74737-7 (ISBN)
Topics covered will include:
The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions
Finding a common ground and establishing a connection with your audience
Capturing their attention and keeping them interested
Putting yourself across convincingly
Getting things done through others
Identifying the type of person you're dealing with - and responding in an appropriate manner
Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body Language For Dummies.
Introduction 1 Part I: Preparing to Persuade and Influence 7
Chapter 1: Laying the Groundwork for Persuasion and Influence 9
Chapter 2: Finding Common Ground with Your Audience 27
Chapter 3: Establishing an Emotional Connection 57
Chapter 4: Putting Together a Compelling Case 73
Chapter 5: Establishing Your Credibility 93
Chapter 6: Exhibiting and Exercising Your Expertise 117
Part II: Developing Your Persuasive and Influencing Skills 135
Chapter 7: Listening Actively 137
Chapter 8: Gaining and Maintaining Your Audience’s Interest 155
Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177
Part III: Picking the Right Approach 205
Chapter 10: Getting Things Done with the Help of Others 207
Chapter 11: Leading by Example: Quietly Creating Big Change 229
Chapter 12: Appealing to Other People’s Drives, Needs and Desires 245
Part IV: Putting Persuasion and Influencing Skills into Practice 271
Chapter 13: Getting Physical: Putting Body Language to Work 273
Chapter 14: Perfecting Your Persuasive Voice 293
Part V: The Part of Tens 321
Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323
Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329
Chapter 17: Ten Ways to Persuade over the Phone 339
Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347
Index 357
| Erscheint lt. Verlag | 28.10.2011 |
|---|---|
| Sprache | englisch |
| Maße | 188 x 234 mm |
| Gewicht | 721 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie | |
| Geisteswissenschaften ► Psychologie ► Sozialpsychologie | |
| ISBN-10 | 0-470-74737-4 / 0470747374 |
| ISBN-13 | 978-0-470-74737-7 / 9780470747377 |
| Zustand | Neuware |
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