Case Studies in Strategic Management (eBook)

Preface 6
Acknowledgements 9
Contents 11
About the Authors 12
List of Abbreviations 13
List of Figures 14
Case: The Renewed Case Seminar 18
1 Brainstorming 18
2 Conclusion 22
3 Solution 22
4 Outlook 31
Supporting Companies and Participating Managers in Case Study Presentations 33
Case: unu GmbH: Sharing Is Caring-A Suitable Business Model for E-Scooter in Germany 38
1 Introduction 39
1.1 unu GmbH 39
1.2 Trends 40
1.3 Customer Needs 40
2 Business Model for E-Scooter Sharing 41
2.1 Business Model of E-Scooter Sharing for unu 41
2.2 Benchmarking 42
2.2.1 Car Sharing 42
2.2.2 Bike Sharing 43
2.2.3 Scooter Sharing 43
2.3 Competitor Analysis 43
2.3.1 scoo.me 44
2.3.2 eMio 44
2.3.3 Jaano 44
2.4 Customers 44
2.5 Cost Structure and Cash Requirements 45
2.6 Target Cities 47
3 Executive Summary 47
4 Case Questions 47
5 Appendix 48
5.1 Appendix: Case Description 48
5.2 Appendix: Case Solution 58
6 Case Solution 68
6.1 Pricing Model 68
6.2 Synergy Effects 69
6.3 Number of Customers for Break-Even 69
6.4 Target Cities 70
6.5 Risks and Opportunities 70
6.6 Outlook for the Future 71
7 Recommendation 72
References 73
Case: UBS-Acquisition of Commerzbank AG as a Possible Growth Strategy 75
1 Introduction 76
2 Background Knowledge 77
2.1 Economy 77
2.2 Banking Industry 78
3 Future Partners at a Glance 79
3.1 UBS Group AG 80
3.2 Commerzbank AG 81
4 Quantitative Analysis 83
4.1 Valuation of Commerzbank AG 84
4.2 Value Creation 84
4.3 Strategic Decision 84
5 Executive Summary 85
6 Your Task 85
7 Appendix 86
8 Solution 95
8.1 Need for Action 95
8.2 Limited Strategic Fit 96
8.3 Valuation of Commerzbank AG 96
8.4 Value Creation 98
9 Possible Questions 101
References 102
Recommended Readings 104