Business Models and ICT Technologies for the Fashion Supply Chain (eBook)

Preface 7
Contents 10
Future Trends in the Fashion Industry 13
1 A New Research Agenda for Luxury Supply Chain Management? 14
Abstract 14
1 Introduction 14
2 Research Approach 17
3 Discussion of the Research Agenda 17
3.1 Supply Management 17
3.2 Data Management and Visibility 20
3.3 Contract Management 21
3.4 Variety Management 22
3.5 Sustainability Management 23
4 Conclusions and Future Developments 24
References 25
2 Publication Trends in Supply Chain Management in the Fashion Industry 27
Abstract 27
1 Introduction 28
2 Data and Methodology 29
3 Results 29
3.1 Publication Years 29
3.2 Languages 30
3.3 Countries 31
3.4 Research Areas 31
3.5 Document Types 32
3.6 Source Title 33
4 Discussion and Conclusion 33
References 34
3 Cross-Cultural Research for Luxury Fashion Brands in the Chinese Market: A Review of Long- Versus Short-Term Orientation in National Culture Dimensions 35
Abstract 35
1 Introduction 35
2 The Concept of Culture 36
3 National Culture 36
4 Hofstede’s Five-Dimensional Model of National Culture 37
5 Long- Versus Short-Term Orientation 37
6 Current Situation of the Chinese Luxury Market 38
6.1 Superiorities of the Chinese Market 39
6.2 Challenges of the Chinese Market 39
6.3 Future Direction 40
7 Conclusion and Recommendations 40
References 41
4 See Now Buy Now: A Revolution for Luxury Supply Chain Management 43
Abstract 43
1 Introduction: The Current Fashion-Shows Scenario and the See Now Buy Now Revolution 44
2 Research Objectives 46
3 Research Methodology 47
3.1 Sampling 47
3.2 Data Collection and Analysis 48
4 Results 48
4.1 Distribution Challenges in Luxury Fashion SCs 48
4.2 The SNBN in Italy: Where Do Italian Luxury Fashion Companies Stand? 50
5 The Implications of the SNBN 52
6 Discussion 53
7 Conclusion 54
References 55
5 Development of a Fashion Buying Education Program for an Apparel Retail Company 57
Abstract 57
1 Introduction 58
2 Literature Survey 58
3 Methodology 60
3.1 Continuous Improvement 63
3.2 Curriculum and Its Implementation 64
3.3 Assessment 65
4 IT Facilities and E-learnings at LC Waikiki 71
4.1 E-learning Applications for Courses 71
4.2 IT Applications for Courses 73
5 Conclusions 74
References 74
Methods, Technology and Fashion 76
6 A Conceptual Design of Intelligent Shoes for Pregnant Women 77
Abstract 77
1 Introduction 77
2 Wearable Design and Technology 78
3 Application to Pregnant Women 80
4 Conceptual Design 81
5 Conclusions 84
References 85
7 The Adaptive Fitting Room 86
Abstract 86
1 Introduction 86
2 The Adaptive Fitting Room 88
2.1 Theoretical Background 88
2.2 The Fitting Room Concept 89
2.3 User Scenarios 91
2.3.1 Customer 91
2.3.2 Shop Floor Assistant 91
2.3.3 Retail Manager 92
2.3.4 Designer 92
3 Discussion and Prospects for Future Research 92
4 Conclusion 93
Acknowledgements 94
References 94
8 Towards Case-Based Morphological Classification for Fashion Product Development 96
Abstract 96
1 Introduction and Outline 97
2 Morphological Classification 98
3 Case Based Reasoning for Morphological Classification 100
4 Results and Benefits 103
5 Summary and Outlook 105
Acknowledgements 106
References 106
GENDE: GENetic DEsign 107
1 Introduction 107
2 GENDE Concept 108
3 Related Work 110
4 Proof of Concept 112
5 Discussion 114
References 116
10 Turning a Lean Business Model into a Successful Start-up in the Wearable Technology Sector: The Case of Clara Swiss Tech 117
Abstract 117
1 Introduction 117
2 CLARA Swiss Tech Sagl 118
2.1 The Problem 118
2.2 The Solution 119
3 Lean Start-Ups and Lean Business Models 120
4 From the Idea to a Business Model 122
5 The Lean Business Model Applied to CLARA 124
5.1 Problem 124
5.2 Solution 124
5.3 Key Metrics 124
5.4 Unique Value Proposition 125
5.5 Unfair Advantage 125
5.6 Channels 125
5.7 Customer Segments 125
5.8 Cost Structure 126
5.9 Revenue Stream 126
6 Lean Business Model: Application Tips 127
7 Conclusion 127
References 128
Toward a New Fashion Concepts Design Tool: The vMannequin Framework 129
1 Introduction 130
2 Related Works 130
3 The System 131
3.1 Interaction Devices 132
3.2 Core Application 132
3.3 Configuration System 132
3.4 Orchestration 134
3.5 Users Perspective 135
4 Proof of Concept 136
5 Economic Impact Evaluation 137
6 Conclusions 138
References 138
12 Smart Wearable Multi-sided Fashion Product Platforms 140
Abstract 140
1 Introduction 140
2 The IoT Wearable Innovation Taxonomy 142
3 IoT Wearable Business Models 145
4 Main Findings and Recommendations 152
5 Limitations and Further Developments 153
6 Further Details 153
References 153
Fashion Operations and Supply Chain Management 156
13 Linking Inventory Management Performance and Operational Performance: An Empirical Analysis of U.S. Fashion Apparel and Accessory Industries 157
Abstract 157
1 Introduction 158
2 Data Description and Definition of Variables 158
2.1 Model Variables 159
2.2 Inventory Policy Performance Variables 159
2.3 Firm and Segment Control Variables 160
2.4 Dependent Variables 161
3 Hypothesis Development and Model Specification 162
4 Results 163
5 Discussion and Conclusion 164
References 165
14 Logistics Solutions to Support Cross Border E-Commerce Towards China: The Case of the Apparel Industry 166
Abstract 166
1 Introduction 167
2 Theoretical Background and Research Questions 168
3 Methods 170
4 Results and Discussion 171
5 Conclusions 177
References 178
15 Development of Scheduling Systems for a Shoe Factory Through IDEF0 and RFID Technologies 181
Abstract 181
1 Introduction 182
2 The Research Approach 183
2.1 The IDEF0 183
2.2 The RFID Technology 183
3 The Case Study 184
4 Results and Discussion 185
5 Conclusion 187
References 188
Proposal of a Multi-method Decision Support System for the Fashion Retail Industry 189
1 Introduction 190
2 Supply Chain Risk Assessment: Understanding Main Targets and Critical Areas 191
3 Framework for Optimisation of Supply Chain Performances 193
3.1 Key Performance Indicators 195
3.2 Analysis of the Results for a Traditional Supply Chain 196
4 The Omni-Channel Strategy: Impact Analysis on a Traditional Supply Chain 198
4.1 Analysis of the Results for the Omni-Channel Strategy 199
5 Conclusions 199
References 200
17 Testing and Deploying an RFID-Based Real-Time Locating System at a Fashion Retailer: A Case Study 202
Abstract 202
1 Introduction 203
2 A Brief Review of the Literature on RFID RTLS 204
3 The Case Study: RTLS at DITE, Pomezia 205
4 Testing the RTLS at DITE 206
4.1 Lab Testing 206
4.2 Preliminary on Field Testing 207
4.3 On Field Testing Protocol 209
4.4 Testing Results and Discussion 210
5 Conclusions 212
References 214
18 From Financial Merchandise Planning to Supply Chain Design and Execution 216
Abstract 216
1 Introduction 217
2 Methodology 218
2.1 Store Development Planning 220
2.2 Sell-Out and Margin Planning 220
2.3 Purchase Plan 220
2.4 Financial Check 221
2.5 Buying 221
2.6 Financial Forecast 221
3 Results 221
4 Conclusion 222
4.1 Assortment Planning 222
4.2 Store Allocation and Replenishment 223
4.3 Promotion and Markdown Management 223
4.4 Social Media Analytics 224
References 224
19 A Proposal for Supply-Chain Improvements in a Luxury Company 225
Abstract 225
1 Introduction 225
2 Literature Review 226
3 Methodology 228
4 Results 228
4.1 Data Collection 228
4.2 DRP Program Utilization 229
4.3 Orders Calculation 230
4.4 Comparison Between the Approaches 230
4.5 Orders Delivery Control 232
5 Conclusion 234
References 234
Sustainable Fashion Supply Chain 236
20 Integrating Sustainability in the Fashion System Using Association Rules 237
Abstract 237
1 Introduction 238
2 Theoretical Background 239
3 Research Methodology 241
3.1 Association Rule Analysis 242
4 Results 243
4.1 Sample Characteristics 243
4.2 Association Analysis 243
5 Discussion and Implications 244
6 Conclusion 246
References 247
Brand Management and Strategy 249
21 Social Media Strategy in the Italian Fashion Industry: A New Model of Analysis 250
Abstract 250
1 Social Media Strategy in the Fashion Industry: An Introduction 251
2 Definition of Social Media Strategy 252
3 Conceptual Model and Hypothesis Development 254
4 Empirical Settings and Methodology 255
4.1 Sample Definition and the Questionnaire 255
4.2 The Definition of Variables 256
5 Results 259
6 Discussion and Conclusions 261
7 Managerial Implications and Research Limitations 263
References 264
22 Fashion Supply Chains and Social Media: Examining the Potential of Data Analysis of Social-Media Texts for Decision Making-Processes in Fashion Supply Chains 267
Abstract 267
1 Introduction 268
2 Background 269
2.1 Fashion Supply Chains and Decision Making Processes 269
3 Trend Analysis 270
3.1 Social Media 271
3.1.1 Fashion Blogs 271
3.1.2 Structure of Fashion Blogs 272
3.1.3 Importance for the Fashion Industry 272
3.1.4 Social-Media Text Analysis 273
4 Methodology 273
5 Data and Results 274
6 Conclusion 276
Acknowledgements 276
References 277
23 Engagement as the Core of Social and Digital Media Strategy in the Fashion Industry 278
Abstract 278
1 Introduction 278
2 Literature Review 279
2.1 Scientific Background 279
2.2 Industrial Background 280
2.2.1 Burberry Case 281
3 Methodology 283
4 The Proposed Model 284
5 Discussions and Conclusions 285
6 Further Developments 286
References 286
24 QR Code and the Wine Sector: What Contents? An Exploratory Research Study on the Wine Industry 288
Abstract 288
1 Introduction 288
2 Literature Review 290
3 Methodology 291
4 Main Results 293
5 Conclusions 296
6 Limits and Future Research 297
References 297
25 Erratum to: Turning a Lean Business Model into a Successful Start-up in the Wearable Technology Sector: The Case of Clara Swiss Tech 300
Erratum to:& #6