Globalization 2.0 (eBook)

187875_1_En_FM1_OnlinePDF 1
187875_1_En_1_Chapter_OnlinePDF 8
Globalizing Action on Climate Change 8
Introduction 8
References 10
187875_1_En_2_Chapter_OnlinePDF 12
Globalization and Growth: A Macroeconomic Perspective 12
Effects of Globalization 12
Developments and Perspectives 15
Goods, Capital and Asset Markets 19
Growth and Inflation 22
Forecast 25
References 26
187875_1_En_3_Chapter_OnlinePDF 27
A New Age Dawning 27
Introduction 27
The Challenges of Globalization 28
Changing Market Conditions 32
Business Ethics 34
Corporate Social Responsibility 35
Diversity 37
Training and Education 39
Conclusions 40
References 41
187875_1_En_4_Chapter_OnlinePDF 42
Globalization for Growth in the Aviation Maintenance Repair and Overhaul Industry 42
Introduction 42
The New Lufthansa Group Structure and Product Segmentation at Lufthansa Technik 45
Industry Comparison and Airline Cost Drivers 48
Main Drivers for Globalization in MRO for LHT 50
Line Maintenance 50
Base and Heavy Maintenance 52
Engine Overhaul 54
Material 55
Component Overhaul 55
Purchase Prices 56
Scale Effects 57
Availability of Components in Airworthy Condition 57
The Full-Service Provider Approach 58
Globalization and Long-Term Commitment 59
References 60
187875_1_En_5_Chapter_OnlinePDF 61
The New Face of Globalization: Seven Key Trends and the Critical Need to Innovate 61
Introduction 61
Shifting Demographic: Boom and Bust 62
Decline in the West and Former Eastern Block 62
The Developing World´s Baby Boom 62
The Way We Work: New Patterns of Mobility 63
State of the Nations: The Role of Government 63
The New Middle Class 64
Climate Change and Sustainability 64
The New Political Landscape 65
The New Face of Innovation and Technology 65
Aggressive Innovation Critical to Long-Term Success 66
A Strong Offense Always Beats a Weak Defense 66
Step 1: Restructure 67
Step 2: Reinvest 68
Reducing Product Cost 68
Overhauling R& D
Pursuing Innovation for Value 69
A Profitable Future 70
References 71
187875_1_En_6_Chapter_OnlinePDF 72
An Agenda for Phase 4 of Globalization 72
Introduction 72
The Three Phases of Globalization - and an Outlook at Phase 4 74
Phase 1: The Early Years´ Euphoria (1990-1994) 74
Phase 2: From the Tequila Crisis to the Millennium Boom (1995-2000) 74
Phase 3: Twin Towers, Record Growth and Financial Crisis (2001-2008) 75
Phase 4: The Future of Globalization - or Its End? 76
Companies Strategies in the Era of Globalization 78
Ways Out of the Dilemma: The Seven Virtues 80
Conclusion 84
References 84
187875_1_En_7_Chapter_OnlinePDF 85
Globalization and Demographic Change - A New Age for Human Resource Management 85
Introduction 85
Less and Less and Always Older 86
The Country Needs Brains 87
HR Goes Global? 89
Our Employees: Ageing Workforce 89
The Older the More Flexible? 90
Management of Generations and Heterogeneous Personnel 91
Retention: Against the Fluctuation 91
Career: Follow New Paths 91
Transfer of Know-How through Rotation 92
The External Perspective: Find the Way 92
Employer Branding: End of Number Crunching 93
Think Global - International Search 94
Seniors: Look to the North 95
Conclusions 97
Remember 97
References 98
187875_1_En_8_Chapter_OnlinePDF 100
The Industrial Revolution of Information Technology 100
Introduction 100
Outsourcing Reloaded 101
IT Outsourcing 101
IT Does Not Equal IT 102
Even More Differentiation 102
The New Outsourcing? 103
The Industrialisation of the IT 103
From Server to Service 103
Centralisation, Standardisation and Virtualisation 104
The Telecommunications Industry is Ahead of the Game 105
Production Models 106
``Partly Cloudy´´ 106
Summary and Outlook 107
187875_1_En_9_Chapter_OnlinePDF 109
Service Providers and Their Ecosystem in Globalization 2.0 109
Service Providers in the Face of Globalization 110
Globalization 2.0 in the Service Provider World 110
Attract New Customers and Retain Existing Customers 111
Stabilize/Grow Revenues per Customer 112
Control Your Cost 113
Portfolio Stress: The Increasing Cost of Complexity 113
Impact on the Value Chain 114
Maintain Regulatory and Public Policy Alignment 116
Resulting Business Models 116
The New Service Provider Supply Ecosystem 118
SP Requirements to Global Supplier Base 118
Cisco: A Global Supplier Partner 118
Conclusions 120
References 120
187875_1_En_10_Chapter_OnlinePDF 121
Mastering the Globalization Challenge 121
Globalization: Necessary, but Hard to Navigate 121
Holistic Value Creation 124
The Trend is Your Friend, when Managed Responsibly 134
References 135
187875_1_En_11_Chapter_OnlinePDF 137
Power to the Workers: Out with the Capitalists 137
Introduction 137
187875_1_En_12_Chapter_OnlinePDF 145
Globalization Considered from the Point of View of Thomas Hobbes´ `Image of Man´ 145
Global Opportunity Versus Human Inadequacy 145
187875_1_En_13_Chapter_OnlinePDF 157
Mercy for Those Realizing Global Opportunities Through Offshoring and Outsourcing Effectively 157
Introduction 157
The History of Globalization 158
Globalization Drives Offshoring and Outsourcing 159
Service Outsourcing 162
Outsourcing Models 165
Model 1. Full In-Source 166
Model 2. Virtual 166
Model 3. Multi-Vendor 166
Model 4. Managed Vendor 166
Model 5. Shared Entity 167
Model 6. Consortia 167
Model 7. Plural Supply 167
Model 8. Full Outsource 167
Right Offshore Location 168
Successful Offshoring 171
Focus on Operational Performance, not Savings 172
Invest in the Management Team and do not Outsource Ownership 173
Mitigate Common Problems by Communicating Openly 173
Supplier Selection 174
Transition: Calibrate Ramp Speed to Experience and send Staff Overseas 174
Outlook 175
References 175
187875_1_En_14_Chapter_OnlinePDF 176
Globalization in the Automotive Industry- Impact and Trends 176
Introduction 176
Globalization Drives New Automotive Markets in the Global Automotive Industry 177
Local Automotive Policies and Import Regimes Play a Restrictive and Enabling Role in the New Automotive Markets 178
Globalization Means Market Entry Challenges for Global Automotive OEMs 179
Globalization Means New Market Players, Overcapacity, and Cut Throat Competition for OEMs 179
Globalization Means Supplier Market Between Consolidation and Numerous New Entrants 181
Globalization Drives Worldwide Growth in Personal Mobility and Freight Transport Sectors 183
Markets Segments are Becoming Increasingly Differentiated Globally 184
New Local Mobility Concepts Around the Globe 185
Sustainability and Green Technology are a Must for the Global Automotive Industry 186
Despite Globalization, Local Products with ``Fit to the Market´´ Technology are Needed 187
Globalization: Control of Complexity and Organizing for Global Automotive Business 189
Conclusion 191
References 191
187875_1_En_15_Chapter_OnlinePDF 192
Manage Energy Better 192
Introduction 192
The Global Context 193
Collapse of Information Cost 193
Collapse of Information Cost and Energy Management 194
How the Metering Industry has Changed and Thrown up Opportunity 194
Collapse of Information Cost is an Enabler 196
Future Drivers 196
Turning Opportunity into Innovation 197
Fast Capital Flows for Future Investment 197
The Customer Perspective 198
The Smart Grid and the Customer 198
Complex Utility Purchasing Decision 198
Evolution of Utility Business 199
Standards Migration 199
Collapse of Information Cost and Our Environment 200
Smart Grid: Demand Response 201
Electrical Power Metering: Car Market Growth 201
Collapse of Information Cost Offers Business Opportunities 202
The Smart Metering Solution 202
Best-in-Class: Smart Metering Requirements 203
One-Stop-Shop Technologies 203
Data Management 204
Conclusion 204
References 205
187875_1_En_16_Chapter_OnlinePDF 206
Globalization? Not Without the Logistics! 206
Introduction 206
Globalization and Logistics in Context 207
Definition of the SCM Approach 208
Management of the Global Flow of Commodities with SCM 210
Tasks of SCM 210
Aims of SCM 210
IT - A Driving Force or an Obstacle? 210
Trends and Developments in SCM 211
Discussion 212
Chances and Risks of Globalization with Regard to SCM 212
Will the Global Economic Crisis Stop Globalization in 2009? 214
Summary 215
References 215
187875_1_En_17_Chapter_OnlinePDF 216
Metamorphosis of Telco Architecture 216
Introduction 216
Purpose of Introducing the Next Generation Network-Architecture 217
The Principle of the NGN and the Service Delivery Platform (SDP) 218
Central Functions 219
Service Cluster 219
Requirements of a Service Delivery Platform 220
NGN- Target Architecture 221
Demand Management 222
Governance 223
Summary 224
References 225
187875_1_En_18_Chapter_OnlinePDF 226
Communications - One of the Basic Global Utilities, Bringing People Together? 226
Introduction 226
Why? 227
Current Situation 230
New Business Models 231
Communications - A New Global Utility? 232
Who are the Losers and Who are the Winners? 233
References 233
187875_1_En_19_Chapter_OnlinePDF 234
Afterword 234
You and the Future of Globalization 234
187875_1_En_BM2_OnlinePDF 236
Sponsors 236