Mobile Service Innovation and Business Models (eBook)

Table of Contents 5
Freeband Preface 9
Science Preface 11
Industry Preface 12
Part I Theory 13
Introduction 14
Chapter 1 Service Innovation and Business Models 20
1.1 Services and Innovation: A First Positioning 20
1.3 Drivers and Trends for Service Innovation 25
1.4 A More Detailed View on Services 27
1.5 Service Innovation 33
1.6 New Service Development and Design 35
1.7 From Service Innovation to Business Models 39
Chapter 2 Conceptualizing the STOF Model 42
2.1 Business Model Concept, Typologies and Components 42
2.2 The STOF Business Model Domains 47
2.3 From a Static Model to a Dynamic Model 75
Chapter 3 STOF Model: Critical Design Issues and Critical Success Factors 82
3.1 Designing the Business Models 82
Chapter 4 The Mobile Context Explored 100
4.1 The Value of Mobility 100
4.2 Mobile Services 102
4.3 Mobile and Wireless Technology 105
4.4 Organizational Arrangements 113
4.5 Financial Arrangements 120
4.6 Typical Mobile Services Business Models 122
Chapter 5 The STOF Method 126
5.2 Applying the STOF Method 144
Chapter 6 What’s Next? Some Thoughts and a Research Agenda 148
6.1 Summary and Outlook 148
6.2 Practical Implications 150
6.3 Academic Implications 154
6.4 Introduction to Part II 157
Part II Applications 163
Chapter 7 Issues and Success Factors 164
7.1 Research Methodology 164
7.2 Design Issues 166
7.3 Conclusions 175
Chapter 8 The Dynamic STOF Model in Practice 178
8.1 Study 1 Qualitative, Single-Case Analysis 179
8.2 Study 2 Qualitative, Multiple Case Analysis 183
8.3 Study 3: Quantitative Analysis 186
8.4 Conclusions 189
Chapter 9 A We-Centric Service: The PolicePointer 190
9.1 Designing The Service and Business Model 191
9.2 Service Domain 193
9.3 Technology Domain 196
9.4 Organization Domain 196
9.5 Finance Domain 199
9.6 Conclusions 200
Chapter 10 Balancing Customer and Network Value of Mobile Payment Services 202
10.1 Mobile Payment Services 202
10.2 Research Method 204
10.3 Conclusion 213
Chapter 11 Robustness of IPTV Business Models 216
11.1 IPTV: Multicast Digital Television Over IP 216
11.2 The IPTV Business Model 217
11.3 Scenario Analysis 220
11.4 Conclusion 225
Chapter 12 Mobile Service Bundles 228
12.1 Service Bundling 228
12.2 Revised Causal Framework Explaining Customer Value 233
12.3 Explorative Case Studies 234
12.4 Cross Case Comparison 242
12.5 Conclusion 242
Chapter 13 Designing Mobile Remittance Services in Developing Countries 244
13.1 Mobile Services in Latin America 244
13.2 Smart Padala 245
13.3 Designing the Haiti Case 248
13.4 Conclusions 250
Chapter 14 Assessing the Business Potential for Evaluation New Mobile Services from Mock- Up 252
14.1 MobiLife Application Mock-Ups 252
14.2 Assessing Business Potential 253
14.3 Mock-Up Evaluations Based on the STOF Method 254
14.4 Conclusion 263
Chapter 15 A Standalone Digital Music Vending Service 264
15.1 MusicBox 264
15.2 The Indigenous Music Industry 265
15.3 Application of the STOF Method 266
15.4 Service Domain 268
15.5 Technology Domain 271
15.6 Organization Domain 273
15.7 Finance Domain 275
15.8 Conclusion 277
Chapter 16 From Prototype to Exploitation: Mobile Services for Patients with Chronic Lower Back Pain 280
16.1 The need for Mobile Health Business Models 281
16.2 The Prototype for Chronic Lower Back Pain 282
16.4 Conclusion 291
Chapter 17 From Prototype to Exploitation: a Organizational Arrangements for Personalized Dementia Directory 294
17.1 Introduction 294
17.2 About PDD 295
17.3 Business Model Design Process 299
17.4 Results 301
17.5 Conclusion 305
Abbreviations 308
References 312
Authors 334
Index 336