Business Plans Kit For Dummies - Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck, Colin Barrow

Business Plans Kit For Dummies

Media-Kombination
384 Seiten
2009 | UK Edition
For Dummies
978-0-470-74381-2 (ISBN)
31,42 inkl. MwSt
Ideal for business beginners and established businesses reviewing their long term plans in a changing business environment, this complete business plan kit provides readers with all they need to kick start the planning process.
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on:



UK business practice
Currency
UK business and financial institutions and advisory services
UK taxation and VAT
Partnerships and Limited company information
UK legal practice, contractual considerations and insurance matters
UK specific forms
UK specific case studies
New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.

Table of Contents:

Part I: Laying the Foundation for Your Plan



Chapter 1: Starting Your Planning Engine
Chapter 2: Generating a Great Business Idea
Chapter 3: Defining Your Business Purpose

Part II: Developing Your Plan’s Components



Chapter 4: Understanding Your Business Environment
Chapter 5: Charting Your Strategic Direction
Chapter 6: Describing Your Business and Its Capabilities
Chapter 7: Crafting Your Marketing Plan
Chapter 8: Deciphering and Presenting

Part III: Tailoring a Business Plan to Fit Your Needs



Chapter 9: Planning for a One-Person Business
Chapter 10: Planning for a Small Business
Chapter 11: Planning for an Established Business
Chapter 12: Planning for a Not for profit Nonprofit Organization
Chapter 13: Planning for an E-Business

Part IV: Making the Most of Your Plan



Chapter 14: Putting Your Plan Together
Chapter 15: Putting Your Plan to Work

Part V: The Part of Tens



Chapter 16: Ten Signs That Your Plan Might Need an Overhaul
Chapter 17: Ten Ways to Evaluate a New Business Idea
Chapter 18: Ten Ways to Fund Your Business Plan
Chapter 19: Ten  Sources of Vital Information to underpin your Business Plan
Chapter 20: Ten Ways to Use Your Business Plan

 

Note: CD files are available to download when buying the eBook version

 

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.

Introduction 1

Part I: Laying the Foundation for Your Plan 7

Chapter 1: Starting Your Planning Engine 9

Chapter 2: Generating a Great Business Idea 25

Chapter 3: Defining Your Business Purpose 43

Part II: Developing Your Plan’s Components 65

Chapter 4: Understanding Your Business Environment 67

Chapter 5: Charting Your Strategic Direction 91

Chapter 6: Describing Your Business and Its Capabilities 117

Chapter 7: Crafting Your Marketing Plan 139

Chapter 8: Deciphering and Presenting Your Financial Situation 153

Part III: Tailoring a Business Plan to Fit Your Needs 183

Chapter 9: Planning for a One-Person Business 185

Chapter 10: Planning for a Small Business 203

Chapter 11: Planning for an Established Business 217

Chapter 12: Planning for a Not-for-Profit Organisation 237

Chapter 13: Planning for an E-business 253

Part IV: Making the Most of Your Plan 271

Chapter 14: Putting Your Plan Together 273

Chapter 15: Putting Your Plan to Work 291

Part V: The Part of Tens 307

Chapter 16: Ten Signs That Your Plan May Need an Overhaul 309

Chapter 17: Ten Ways to Evaluate a New Business Idea 315

Chapter 18: Ten Ways to Fund Your Business Plan 321

Chapter 19: Ten Sources of Vital Information to Underpin Your Business Plan 329

Chapter 20: Ten Ways to Use Your Business Plan 337

Appendix: About the CD 341

Index 349

Erscheint lt. Verlag 17.7.2009
Sprache englisch
Maße 185 x 231 mm
Gewicht 703 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-470-74381-6 / 0470743816
ISBN-13 978-0-470-74381-2 / 9780470743812
Zustand Neuware
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