Managerial Economics

Theory, Applications, and Cases

W. Bruce Allen, Keith Weigelt, Neil Doherty, Edwin Mansfield (Autoren)

Buch | Softcover

684 Seiten

2009
WW Norton & Co (Verlag)
978-0-393-11443-0 (ISBN)

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Managerial Economics

W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield

2012

Buch | Softcover

73, ³⁰ €

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In today's managerial world, it's critical that students learn how to make strategic economic decisions. The seventh edition of Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.

Part 1: The Need for a Guide

Chapter 1 - Introduction

Part II: The Nature of Markets

Chapter 2 - Demand Theory

Chapter 3 - Consumer Behaviour and Rational Choice

Part III: Production and Cost

Chapter 4 - Production Theory

Chapter 5 - The Analysis of Costs

Part IV: Market Structure

Chapter 6 - Perfect Competition

Chapter 7 - Monopoly and Monopolistic Competition

Part V: Sophisticated Market Pricing

Chapter 8 - Managerial Use of Price Discrimination

Chapter 9 - Bundling and Intra-firm Pricing

Chapter 10 - Oligopoly Part VI: The Strategic World of
Managers

Chapter 11 - Game Theory

Chapter 12 - Auctions

Part VII: The Asymmetry of Managerial Life

Chapter 13 - Risk Analysis

Chapter 14 - Moral Hazard & Principal-Agent Problems

Chapter 15 - Adverse Selection

Chapter 16 - Government and Business

Verlagsort	New York
Sprache	englisch
Gewicht	1086 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-393-11443-0 / 0393114430
ISBN-13	978-0-393-11443-0 / 9780393114430
Zustand	Neuware