Exploring Business

International Edition

Karen Collins (Autor)

Media-Kombination

400 Seiten

2009
Pearson
978-0-13-206316-6 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

For Introduction to Business courses.

Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.

Exploring Business by Collins TOC

1. THE FOUNDATIONS OF BUSINESS

2. THE CHALLENGES OF STARTING A BUSINESS

3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

4. MANAGING FOR BUSINESS SUCCESS

5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES

6. DEVELOPING AND PRODUCING GOODS AND SERVICES

7. MARKETING: PROVIDING VALUE TO CUSTOMERS

8. BUSINESS IN A GLOBAL ENVIRONMENT 9. THE ROLE OF ACCOUNTING IN BUSINESS

10. MANAGING FINANCIAL RESOURCES

11. MANAGING INFORMATION AND TECHNOLOGY

Erscheint lt. Verlag	20.2.2009
Sprache	englisch
Maße	277 x 216 mm
Gewicht	810 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-13-206316-6 / 0132063166
ISBN-13	978-0-13-206316-6 / 9780132063166
Zustand	Neuware