AQA A2 Business Studies

John Wolinski is a Principal Examiner and editor of one of the Business Studies Student Unit Guide Series published by Philip Allan Updates. Gwen Coates was a Chair of Examiners and an Editor of Business Review magazine for 7 years. Both authors have 20 years' examining and teaching experience.

Introduction Unit 3: Strategies for success Functional objectives and strategies Chapter 1 Using objectives and strategies Functional strategies and accounts Chapter 2 Understanding financial objectives Chapter 3 Using financial data to measure and assess performance Chapter 4 Interpreting published accounts Chapter 5 Selecting financial strategies Chapter 6 Making investment decisions Marketing strategies Chapter 7 Understanding marketing objectives Chapter 8 Analysing markets and marketing Chapter 9 Selecting marketing strategies Chapter 10 Developing and implementing marketing plans Operational strategies Chapter 11 Understanding operational objectives Chapter 12 Operational strategies: scale and resource mix Chapter 13 Operational strategies: innovation Chapter 14 Operational strategies: location Chapter 15 Operational strategies: lean production Human resource strategies Chapter 16 Understanding HR objectives and strategies Chapter 17 Developing and implementing workforce plans Chapter 18 Competitive organisational structures Chapter 19 Effective employer/employee relations Unit 4 The business environment and managing change Corporate aims and objectives Chapter 20 Understanding mission, aims and objectives Assessing changes in the business environment Chapter 21 Relationship between businesses and the economic environment Chapter 22 Relationship between businesses and the political and legal environment Chapter 23 Relationship between businesses and the social environment Chapter 24 Relationship between businesses and the technological environment Chapter 25 Relationship between businesses and the competitive environment Managing change Chapter 26 Internal causes of change Chapter 27 Planning for change Chapter 28 Key influences on the change process: leadership Chapter 29 Key influences on the change process: culture Chapter 30 Making strategic decisions Chapter 31 Implementing and managing change