Fundamentals of Strategy with Student Access Card

Gerry Johnson, Kevan Scholes, Richard Whittington (Autoren)

Media-Kombination

313 Seiten

2008
Financial Times Prentice Hall
978-1-4082-2119-8 (ISBN)

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This Valuepack consists of Fundamentals of Strategy, 1/e by Johnson/Scholes/Whittington (ISBN: 9780273713104); Fundamentals of Strategy Student Access Card, 1/e

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

1: Introducing Strategy 2: The Environment 3: Strategic Capability 4: Strategic Purpose 5: Culture and Strategy 6: Business-Level Strategy 7: Strategic Directions and Corporate-Level Strategy 8: International Strategy 9: Strategy Methods and Evaluation 10: Strategy in Action

Erscheint lt. Verlag	15.12.2008
Verlagsort	Harlow
Sprache	englisch
Maße	190 x 246 mm
Gewicht	582 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Unternehmensstrategie
ISBN-10	1-4082-2119-5 / 1408221195
ISBN-13	978-1-4082-2119-8 / 9781408221198
Zustand	Neuware