International Business
Financial Times Prentice Hall (Verlag)
978-0-273-71654-9 (ISBN)
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University. Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS
1Regional and Global Strategy
2The Multinational Enterprise
3The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4International Politics
5International Culture
6International Trade
7International Financial Markets and Institutions
PART THREE: INTERNATIONAL BUSINESS STRATEGIES
8Multinational Strategy
9 Organizing Strategy
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategy
14 International Financial Management
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
17 Japan
18 North America
19 Emerging Economies
20 China
21 Corporate Ethics and the Natural Environment
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 263 x 196 mm |
| Gewicht | 1354 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-273-71654-9 / 0273716549 |
| ISBN-13 | 978-0-273-71654-9 / 9780273716549 |
| Zustand | Neuware |
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