Electronic Business

Electronic business has advanced from a buzzword to a thriving channel for the delivery of goods and services. This book contains over 200 articles in topic areas such as e-commerce technologies, online marketing, social networking, and virtual business communities.

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Over the course of a few short years, electronic business has advanced from a buzzword to a thriving new channel for the delivery of goods and services and the mediation of financial transactions, shaping the destiny of numerous contemporary enterprises and significantly affecting entire economies worldwide. The rapid pace of advancement and change driven by e-commerce technologies, and the larger fiscal, economic, and sociological implications, have created a need for authoritative research to enhance the grasp of the academic, commercial, and consumer sectors on the full range of opportunities, issues, and challenges.""Electronic Business: Concepts, Methodologies, Tools, and Applications"" enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business. This indispensable, 4-volume set contains over 200 crucial articles in topic areas such as e-commerce technologies, online marketing, social networking, and virtual business communities. ""Electronic Business: Concepts, Methodologies, Tools, and Applications"" provides libraries with unsurpassed explorations, theories, and applications of e-business as a necessary addition to any library collection.