Airline
Pearson
978-0-13-607255-3 (ISBN)
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For courses in Strategic Management, Business Policy, and Marketing Strategy.
Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
1. The Decision-Making Process.
History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.
2. Decision Information.
Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.
3. Values for Your Beginning Position.
Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.
4. Incidents.
5. Entering Decisions on the Student Disk.
Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.
6. Management Audit and Stockholders' Report Peer Evaluations.
Peer Evaluation.
7. Mid-Continent Airline Case.
8. Decision and Analysis Forms.
Decision Forms.
| Erscheint lt. Verlag | 5.6.2008 |
|---|---|
| Sprache | englisch |
| Maße | 280 x 221 mm |
| Gewicht | 334 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-607255-0 / 0136072550 |
| ISBN-13 | 978-0-13-607255-3 / 9780136072553 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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