Retail Business Kit For Dummies
For Dummies
978-0-470-29330-0 (ISBN)
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:
Launch a successful independent retail business
Create a Web site that shines
Connect with customers and increase sales
Handle legal and accounting issues
Design stores that really work
Practice the 10 keys to retail selling
Use management practices proven in the trenches
Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.
Introduction 1
Part I: Testing the Retail Waters 5
Chapter 1: Retailing: How It Really Works and How It Can Work for You 7
Chapter 2: Defining Your Vision: It Starts with a Dream 17
Chapter 3: Branding: Making Your Business Memorable 27
Chapter 4: Getting to Know Your Customers Before You Even Have Any 37
Part II: Settin’ Up Shop 49
Chapter 5: Location, Location, Location: Finding the Right Place to Do Business 51
Chapter 6: Designing Stores That Work 71
Chapter 7: Choosing Your Merchandise: What to Buy and Where to Find It 85
Chapter 8: Getting the Goods: Controlling Your Buying 97
Part III: Detailing the Retailing 119
Chapter 9: Creating the Business Plan and Structure 121
Chapter 10: The Fine Print: Crossing the T’s and Dotting the I’s 141
Chapter 11: Creating Your Internal Systems: The Day-to-Day Stuff 163
Chapter 12: Finding, Hiring, and Keeping a Great Staff 183
Chapter 13: Money Matters: Accounting for Money Coming In and Going Out 201
Part IV: Spreading the Word Without Going Broke! 217
Chapter 14: Generating Word-of-Mouth Advertising 219
Chapter 15: Advertising Vehicles: What to Include in Your Arsenal 231
Chapter 16: Signage: The Underutilized Killer Resource 251
Chapter 17: Setting Up Successful Sales and Promotions 273
Part V: Selling Made Simple 295
Chapter 18: Selling the Soft, Suggestive Way 297
Chapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped 309
Chapter 20: Selling Online: It’s an E-World 319
Part VI: The Part of Tens 339
Chapter 21: Ten Keys to Retailing Success 341
Chapter 22: Ten Secrets of Extraordinary Customer Service 347
Chapter 23: Ten Proven Management Practices 351
Appendix: About the CD 357
Index 369
| Erscheint lt. Verlag | 2.9.2008 |
|---|---|
| Sprache | englisch |
| Maße | 185 x 234 mm |
| Gewicht | 612 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-470-29330-6 / 0470293306 |
| ISBN-13 | 978-0-470-29330-0 / 9780470293300 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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