Online Course Pack:Principles of Marketing/Principles of Marketing 5e Student Access Card

Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders (Autoren)

Media-Kombination

2008
Financial Times Prentice Hall
978-1-4082-0089-6 (ISBN)

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Principles of Marketing, 5/e With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Principles of Marketing 5e Student Access Card, 5/e

Erscheint lt. Verlag	28.1.2008
Verlagsort	Harlow
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4082-0089-9 / 1408200899
ISBN-13	978-1-4082-0089-6 / 9781408200896
Zustand	Neuware